How Can We Become A Mature Exhibitor?

According to enterprise

The exhibitors were divided into three categories: rational, emotional and mature.

A mature exhibitor is truly a person who appreciates the value of the exhibition. He is a person who has the ability to establish a harmonious cooperative relationship with the exhibition. He knows that the professional commitment of the brand exhibition is trustworthy and protects the selected exhibitions as much as the priceless treasure.

Every last

Exhibitors know that compared with other marketing tools such as advertising, they can better achieve new marketing objectives such as attracting new customers, finding potential customers, saving costs and saving time by exhibiting, so the exhibition is therefore called the most effective marketing tool for enterprises.

International exhibitors take part in the exhibition of famous industry into the strategic marketing of enterprises, formulate the exhibition plan one year ahead of schedule in the enterprise marketing plan, and put forward the enterprise participation marketing plan according to the operation rules and relevant regulations of the exhibition and the enterprise sales plan, which is an important part of the overall marketing mix of the enterprise.

However, not all enterprises know how to use this tool with great facility.

Various kinds of exhibitions are held every day. What kind of exhibitions are your first choice? Why do our enterprises participate in these exhibitions? We will receive numerous invitations to exhibitions every day. But what exhibitions are worth our participation? Our research shows that mature exhibitors are generally very accurate in exhibiting: the basic purpose of exhibitors is to sell, and there are many possibilities for their participation.

According to a survey conducted by the German Trade Exhibition and Expo committee (AUMA), the objectives of participating in the exhibition can be divided into basic objectives, product objectives, price objectives, publicity objectives and sales targets.

For example, IFO, a famous German research institution, has conducted a special investigation into the "enterprise exhibitors' goal" of the world's largest exhibition of mechanical engineering and equipment held by Munich Exhibition Company, Germany, which is one of the world's multinational exhibition groups. The results show that its visibility in the exhibition is 85%, close to old customers and new customers are 70%. Through the exhibition, the market share of products is promoted by 63%, the new products are promoted by 60%, the visibility of products is increased by 58%, the exchange information accounts for 50%, the customer demand is found to be 50%, and the customer demand is found to be 50%, which affects the customer's decision making 33%. Finally, the signing of the sales contract only accounts for 29%. "BAUMA"

It can be seen that for mature exhibitors, they know that although the basic purpose of their exhibitors is to increase the sales rate of products and get orders to expand.

However, they know that the influence of an enterprise as an organization is greater than that of any product. And as a neutral bridge connecting customers and markets, the exhibition has the most influence on the professional audience. Besides the product performance and price, the exhibition is more important than the strength of the enterprise. The so-called enterprise strength can be understood as an enterprise's excellent credit standing on the basis of the strong strength of the enterprise, which is a kind of product's ability to supply and sell the market and the ability to provide services, and its manifestation in the exhibition is to show the corporate image and enhance the visibility of the enterprise. This is a basic exhibition feature for the top 500 enterprises in the world.

Therefore, the standard mode of participation of almost large mature exhibitors can be summarized as follows: focus on displaying the corporate image and promoting innovative products at famous exhibitions.