Local Clothing Brand Innovation And Change, Bosideng Launched "Autumn Down"

Famous fashion in China

Bosideng brand launched "autumn feather", vigorously promote the product "four seasons", and will enter the children's clothing market.

In September 5th, the launching ceremony of "light year - Boston campus light video contest" was held at Peking University.

Li Chuang, assistant general manager of Bosideng company, said that this campus activity is not only the first breakthrough of Bosideng, but also the first attempt of the entire Chinese garment industry.

China clothing association said that in the economic downturn, the local clothing brand innovation and change, in order to win the market.

According to the statistics of the China National Business Information Center, the major retail enterprises in China in the first half of 2012

Compared with last year, volume growth was weak, a slight decrease of 0.05% over the same period last year.

However, compared with the 2.6% decline in the first quarter, retail sales in the first half of this year remained flat compared with the same period last year, indicating that the two quarter was driven by many factors such as holiday promotions and so on.

In the clothing areas of the major shopping malls, both the first-line brands and the two or three line brands in the country are on sale.

A salesperson from a shopping mall said that this year's discount is not only much lower than in previous years, but also the discount time is ahead of schedule.

The chief executive of China Clothing Association introduced that the export orders of some garment enterprises declined sharply this year, and a large number of hoarding goods were forced to be sold domestically.

"Local clothing brands require new changes to win the market."

"Bosteng is much better, because our main winter clothing, the fourth quarter is our main selling time."

Assistant General Manager of Bosideng company

In the first three quarters of the year, sales account for about 1/3 of the whole year.

Li Chuang said that Bosideng hopes to establish good communication relationship with the young people who will soon become social leaders and get their favor through activities.

"In addition to breakthroughs and innovations in marketing practices, Bosideng will extend the product line to win more market competitiveness."

Li Chuang said, on the one hand, Bosideng will vigorously promote the product "four seasons", on the other hand, will enter the children's clothing market.

It is reported that brands such as 31st, Lining, Anta, PEAK and so on have also extended their product lines, and strengthened the construction of e-commerce channels, so as to meet the current consumption demand and deal with the crisis of high inventory.