The Operation Of The Exhibition Will Yield The Greatest Benefits.

How to participate Exhibition It is obvious that this is one of the problems that some exhibitors or companies have to work hard to analyze.

To answer this question, we must first talk about the significance of participating in the exhibition. When it comes to the meaning of exhibition, in general, exhibition = platform, that is, the role of exhibition is to provide a platform for business exchange, a platform for brand promotion, and a platform for self presentation. In other words, by using this platform, we can show our strength, establish our own brand, consolidate our old customer relationship, and explore new customer groups. Moreover, due to the direct, flexible and interactive nature of the exhibition, the exhibition has more powerful publicity role than traditional media. After all, it allows industry customers or professional buyers to see a real supplier, rather than a magazine TV that only has products but does not know what the actual text or picture is, and it has strong sense of presence and enhance persuasiveness. In addition, there will be a number of Industry Summit and cocktail parties during the exhibition. This will undoubtedly provide an opportunity for enterprises to expand their scope of communication, explore potential customers, strengthen the voice of the industry, and enhance the influence of the industry.

On the whole, the exhibition has a comprehensive promotion effect on the external influence and the development of the industry, and the core content is nothing more than twelve words: looking for customers, enhancing brand and expanding influence.

After understanding this level of relationship, the answer to the question of "how can we get the maximum benefit from exhibitors" has come out, that is, to strengthen, deepen and expand the positive impact that the exhibition can give, so as to make these effects more powerful and bright, and shine on every corner that it can shine on. As for how to achieve this process, it is natural that every one of our exhibitors will have this process. details Speaking of it.

First of all, we must prepare for an important exhibition at least 4 months in advance, or even set up a special project team to deal with all aspects involved in the exhibition. More importantly, we need to see it as a campaign, not a trip. This also forces us to strive to build ourselves, and do everything we can to understand all the information on the battlefield, and then make strategic adjustments according to the environment of the battlefield, so as to win down the competition and win the final victory. This process can be regarded as the preparatory stage before the exhibition. In detail, we should pay attention to the following aspects:

1. evaluation of the exhibition: do all the means you can use, understand all aspects of the target exhibition in a comprehensive and three-dimensional way, predict the specifications, scale, quantity and composition of the exhibition, how many competitors of similar products, how many similar products demand, etc., if you can, ask the relevant content periodically (the general situation is official interpretation, but there is time to ask), and make appropriate strategies and personnel adjustment according to the feedback information of the organizers.

2. site planning and Design: it is necessary to know that a booth with its own strength, which can embody the core of the enterprise culture and business, sometimes reflects the fundamental and the face of the enterprise better than the plant and office building of the enterprise, because although the enterprise is developing and rising, the plant and office building are usually difficult to change. The booth is not, no matter what stage the enterprise develops, and the extent to which the strength expands, it can be displayed in all directions. What's more, the potential customers who go through the booth, watch the booth or even enter the booth will be more than a year or even a few years in the day. Therefore, even if a standard small stage, we need to spend a little more effort to plan, design and operate, so that it can burst out the elegant demeanor of the enterprise and reflect the positive side of the enterprise, so that customers can understand themselves in the shortest time and identify themselves faster, laying a good foundation for the next business negotiation; {page_break}

 

3. lay a good foundation for publicity: having a good booth at a good exhibition and designing a good booth will not necessarily yield good returns. Only by taking the initiative can we win more business opportunities and tap deeper customer sources. So how to do propaganda on exhibition is a topic we have to consider deeply. Traditional products, business cards and brochures are indispensable at any time and at any stage, and how to bring, how to bring, and how many are needed to study. At this time, the early stage evaluation is the most basic judgement basis. But after that, is it not enough for the customers to be taken at the exhibition? We need to see the exhibition as an important product launch. It is a platform for unfamiliar customers to know. Therefore, we need broader ideas and greater input to complete this process. In addition to the three books that can be resolved through consultation with the organizers, outdoor advertising such as exhibitions, sponsorship and other large investments during the exhibition (outdoor advertising can also be done bright and small, but do not become psoriasis) sometimes it is far-reaching, at least can show the strength of the company. At the same time, in order to prepare a series of tasks to promote the exhibition, such as clothing, activities and gifts, we must have enough budget, goods and energy to prepare for planning. In addition, we need to take the correct attitude to deal with all kinds of official activities, summits, cocktail parties, business cards, gowns and all items required for all activities during the exhibition.

4. before the official opening of the exhibition, we must check whether there is any omission in accordance with the item catalogue, and formulate a guide for handling emergencies, a service guide, a question and answer guide, etc., and work out the contents and scope of the participants in detail.

5. buyers invited, do not think that the buyers at the exhibition are the organizers. In fact, during the preparation of the exhibition, it is undoubtedly a good opportunity to invite familiar customers to the exhibition to discuss and negotiate, not only to guide business opportunities, but also to deepen feelings. What's more, there is still a problem of geometric progression, that is, one pass and twenty passes, and the cardinal number is not yet one. If all exhibitors work together to invite buyers, the proceeds from the exhibition will be obvious.

6. relax before the exhibition and encourage the fighting spirit.

Then, with the opening of the exhibition, we need to realize the corresponding strategy in the early stage and prepare for the right opportunity. The following points should be noted:

1. randomness and change. We must know that the information obtained before the exhibition must be omissions. No matter how detailed our plan was before, it could not contain all the circumstances. Therefore, we must move to random when we find the exhibition. Exhibition is not only a process of execution, but also a process of moving the brain.

2. publicity in the exhibition, such as poster, TV Promo, some exquisite activities that can be completed by your own person in the booth, and some simple and practical small gifts can produce good word of mouth effect and deepen the memory of exhibitors. As for outgoing leaflets, it is best to have targeted and targeted expatriates, otherwise it will be more striking and unprofitable.

3. participation in various activities during the exhibition. Many exhibitors take the activities during the exhibition as a gift or even cumbersome of the organizers. They may not have missed the opportunity to jump up their profits. The reason is very simple. All the people attending the meeting are the elite of the industry. Even if they can't talk about their activities in the event, they will be able to make contact with each other at least at least. Besides, according to Chinese custom, a wine table is a business field. Since it can sit together, why is it not an opportunity? So we must treat every activity with every opportunity to increase our chances of showing face. {page_break}

 

 

4. contact service, good contact service not only can show the corporate image, but also reflects the market protection ability, service execution and excellent reputation of the enterprise. Undoubtedly, these are the aspects that the strange customers are very concerned about. So if this process is done well, it will definitely add a lot to the enterprise, and increase the weight and goodwill of the enterprise in the customer's mind. The difficulty of this process lies in the details. Sometimes, a smile, a cup of tea and a stool can be said to be a business, but sometimes a business that is about to be talked will be destroyed by a scornful look, a disrespecting word, and a sudden apathy from the bottom of my heart. Therefore, the contact service does not depend on how deep it is, but how thin it is.

 

5. industry exchange, an exhibition is a platform for industry exchange. In the whole exhibition process, we must remember not to squatting in our own circle, releasing salesmen, communicating with peers or demand providers, or perhaps having different surprises.

6. brand promotion, exhibition process is a process of brand establishment, and is a process to strengthen the influence of enterprises in the industry. We must complete the process of brand promotion through various resources and activities during the exhibition. Let industry people recognize you, let exhibitors remember you, let the official media have to report you, this is the foundation and the cornerstone.

7. to preserve information, the impact of exhibition on brand should not be temporary, but should be a sustainable brand promotion method that can run through the whole enterprise development process. For example, recording videos, leaving photos, striving to win awards in exhibitions, and hanging them in the exhibition room of the company, which will undoubtedly enhance the image and interest of every visitor to the company and expand the influence of the company.

Finally, when the exhibition is finished, don't assume that the task has been completed or the idea is that the exhibition is only a platform and an opportunity at the business level, so that the exhibition can be properly handled. information It is the fact that exhibitions can bring development to enterprises. We must incorporate the information gathered in the exhibition into the information management system of the enterprise and conduct screening, screening, analysis and evaluation. At the same time, we should keep in touch with the customers gathered in the exhibition. You know, usually the content of the communication at the exhibition site will be retained, so the timely follow-up communication after the exhibition is also essential. When necessary, people should be sent to visit the company to show the strength and sincerity of the company.

When all this is done, the exhibition we are going to experience is a complete exhibition. It is a show that allows you to get the most benefits.