New York Fashion Week Is In A Dilemma For The Front Row Celebrities.

Last fall, Beyonc Beyonce Knollys appeared at the 2012 spring dress conference at J. Crew, Lincoln Center, because her pregnant little protruding belly was wrapped in gold sequins in her low skirt, and her sister Solange (Solange) also attended the Knowles.

This situation is really uncommon ("most celebrities do not want to go to fashion shows because they can't control the crowd," said fashion brand consultant Bonnie Morrison [Bonnie Morrison], who discovered this in KCD, a public relations firm), but the media coverage of the incident is understandable.

Wang Weiwei's (Vera Wang) press conference followed by Lincoln Center. Beyonce decided to take a look at it on the spur of the moment.

The security guard rushed out of the crowd to open a safe access to Ms. Wang.

Wang Weiwei has prepared for the show, and has also prepared a bare leather corset vest and a gauze bubble skirt for Beyonce.

In fact, Wang Weiwei's team prepared for a similar surprise visit.

In particular, those big brands began communicating with actresses, pop stars, athletes and other celebrities who were eligible to sit in the first row a few months ago.

"First-line stars, such as Beyonce, Lady Gaga or Rihanna, appear at the last minute, which is a happy question for us," said Priya Shukla Priya Shukla, deputy director of Wang Weiwei fashion design. "You have to be prepared for this."

New York Fashion Week opens on Thursday, when fashion elites will walk leisurely to their seats.

This seat arrangement is like a barometer of two times a year, reflecting who is the most popular and best figure this year, and most likely to have a new perfume named after him.

Moreover, it can create a hot topic for an insipid fashion conference, or let first-class designers rest assured: their position in the fashion industry is still very high.

Behind the scenes, the list of people waiting to attend is arranged and edited.

"There are a lot of interests to consider," James James Rufus said. He did public relations activities for several fashion shows this season, many of which were LaForce brands of the same generation.

"Is this designer a" InStyle "brand or a" W "magazine brand? If it's the former, maybe you should go to a TV star.

You may not think that the actress like Sophia Vergara (Sofia Vergara) has more media exposure than Kate Blanchett (Cate Blanchett).

If it's the latter, you can go to an independent band or find a European movie star. "

Based on interviews with more than a dozen public relations personnel in the fashion and celebrity circles, there is a consensus that first-line stars basically receive a long-term and effective invitation: if they show up, they will be able to find seats in the first row happily.

2013 Spring Conference (probably every season), especially those who are young, energetic, wear beautiful evening wear, such as Emmma Watson (Emma Watson), Annne Hathaway (Anne Hathaway), Jennifer Lawrence (Jennifer Lawrence) and Emma Stone (Emma Stone).

(this year's fashion show is also likely to attract a noticeable figure: The Duchess of Cambridge's sister Pippa Middleton [Pippa Middleton].

She arrived in New York and soon became the first choice of many designers on the list.

)

But fame is not enough.

Controversy is also a selling point.

"Those women who are gossip are most popular, such as Katie Helms (Katie Holmes)," said Alice Ryan (Alice Ryan). She is the creator of A Company, a boutique public relations company. She has organized some global activities before, including arranging the audience's position for J Lauren's press conference.

Tom Curise's ex-wife is the top of the list, but the ex-wife also needs to worry about his list of expectations: her own clothing brand, Holmes & Yang, will be in New York fashion for the first time this year.

"In a certain situation and scope, this competition for celebrities is likely to be very competitive," Ms. Ryan said. "Some brands, such as Calvin Klein, never hide the fact that they will give prominent guests a fee to attend their own conferences.

This situation is not much, because the value of the brand is not necessarily reflected in this, but I must say that this phenomenon still exists.

"We can't talk about our relationships with our customers and friends," Malcolm Kaf Malcolm, deputy director of global communications at Calvin Klein, said. "Every relationship is very different." Malcolm Carfrae, deputy director of global communications, said.

But some other people in the industry say that some designers pay 20 thousand to 100 thousand dollars for the right celebrities.

However, most of the first stars are sitting in the front row, probably not because of the one-time cost, but because it is the requirement of the contract, which requires celebrities to show up in the advertising war of fashion companies.

Sometimes the amount of the contract may be as high as 7 digits.

Some tight fashion companies often rely on public relations companies or use more creative ways to reach celebrities.

For example, New York designer Misha Nonu (Misha Nonoo) (she is holding a fashion show at the center of the mill. This season, she hired Ms. Morrison as a public relations consultant) invited Lana Delle (Lana Del Rey) to attend her wedding in Venice earlier this year.

"We have a good relationship," she said, so she sent an invitation to the popular ballad singer.

If del ray is present, the New York Post's entertainment column "WWD sixth" or "women's Wear Daily" (WWD) will definitely mention Misha Nonu's fashion show. Lana Dredy is the cover girl of several magazines. According to the latest figures, she has reached 930892 fans on twitter.

Sometimes, the most admired front seats will be left to the most popular celebrities at that time, such as athletes who have achieved good results in the Olympic Games.

Sprinter Sonja Richards Ross (Sanya Richards-Ross) won several gold medals in the Olympic Games. Her hair plaited on her head has become a trend.

She plans to attend several conferences, but what are the scenes? Yolande Kelly, her publicist and image consultant, said Sonja was still making final confirmation because of the coincidence of the press conference, but in the past few seasons, you could always see a famous athlete at Tommy Hill's [Tommy Hilfiger] conference in.

Swimmer Ryan Rochette (Ryan Lochte)'s handsome face and weird style have been popular topics in the past few months. He will also shuttle to the press conference and confirm his arrangements for fashion week.

"But I will definitely go, I will go to the conference on men's and women's wear," Rochette said.

He will also be a E! Online correspondent on fashion week.

"It's different from my normal living environment," he explained, explaining why the industry attracted him: "it's very creative and dynamic.

I want to see what everyone wears, you know, street fashion.

He will also note the men's clothes he will wear in the future.

Which designer's clothes do he like best? "Ralph Lauren, this is a big name brand," Rochette said. "The suits they made are perfect."

There are also gymnasts Gaby Douglas (Gabby Douglas) and the new favorite of the Americans -- swimmer Misi Franklin (Missy Franklin).

Rufus said, "people's enthusiasm for Missy is almost crazy," but he said high school has already started, which may affect her attendance at the conference.

"They are both pretty girls, which is certainly helpful," Morrison said.

In September, the new TV drama season began, and the new films that Oscar hoped to start were also launched, so the star team began to enthusiastically launch new stars in fashion shows, even though no one knew who they were.

"Every season, there's an actress nobody knows. She's blond and blond, probably less than 20 years old," Rufus said.

Some fashion companies' public relations staff expect that the actors in the HBO series "Girls" are a brand new influence, so they will receive a careful and thoughtful reception.

On the other hand, the characters in the reality show A Real Housewife may have to run around several public relations agencies before they can finally find a seat.

Although celebrities will create a sensation, fashion circles are ambivalent about this sparkling scene.

"Fashion editors usually don't like to pay attention to celebrities," said RAS. "I understand this because paparazzi photographers really go over editors - over their toes - to take a picture of a female star."

"But you will see that the fashion media are discussing the characters sitting in the front row," he said. "The fact is, this has provided the media with talks on social networks."

Even so, they were careful not to let the fashion show fall into a chaotic Vanity Fair.

"Some people came to watch the conference to increase the exposure rate," Ruian said.

"You can see Kanye, Farrell (Pharrell) or Andre 3000 (Andr 3000). You can understand that because they care about fashion.

But Ed Westwi (Ed Westwick) or Chess Crawford (Chace Crawford) appeared here, and I find it a little funny.

Some brands began to resist this.

"Some designers don't actually want celebrities to appear in their conferences," he said. "The best friends or close people can come, but they don't want to show any uneasy feelings."

They have a lofty idea: clothes should have their own independent status.

Some public relations personnel invited designers to admire their stars.

For example, Mark Jakob (Marc Jacobs); he once invited Lear Kim (Lil Kim), "50 points" (50 Cent), and even Kevin Federline (Kevin Federline) to participate in the small show, the show seats were not much, which is even more difficult to allocate.

Ruian says those locations should be reserved for celebrities who have "genuine historical origins" with the brand, or those who naturally establish contacts.

She remembered one season when she worked for Ralph Lauren's fashion show, and Janet Jackson appeared.

"Everyone thought I had invited her, but she was actually a friend of Dylan Lauren (Dylan Lauren)," said Ruian.

"If you care too much about the front row, if you always want to invite the newest and most popular female stars (they can only be used as ornaments), the style is not high enough," said Ruian. "That means designers are likely to pay more attention to celebrity effects, but in fact they should focus their energies on other aspects."