The Charm Of The French Clothing Brand "Heng River"

China

After nearly 20 years of development, both production capacity and brand operation have gained rapid development and great improvement.

China's clothing industry has formed a large economic scale, promoted the development of the national economy, solved a large part of the problem of employment and promoted the process of urban and rural construction, formed the characteristic products and brands, appeared large scale leading enterprises, attracted many small and medium enterprises to join the clothing industry chain, and also led to the technological innovation of the related industries.

The development and upgrading of the overall level of China's garment industry has accelerated the pace of market competition, and Chinese garment enterprises have been gradually jumping out of the strange circle of price competition, and have begun to focus on brand building and actual research and development, and pursue product differentiation and marketing strategy innovation, so as to enhance the core competitiveness of enterprises.

Whether they operate their own brands or agents or introduce foreign brands, they are fighting brand marketing campaigns.

On the premise of guaranteeing the quality of products, enterprises have also enhanced the overall competitiveness of the brand market by inviting spokesmen, using differentiated marketing strategies, providing perfect and considerate services.

Foreign brands have "married" into China.

According to the statistics of China's commercial information, the overall sales volume of clothing products is rising, indicating the huge consumption potential and potential demand of our clothing market. This is also one of the important factors to attract foreign brands to pour into the Chinese market.

In China's clothing market, there are a lot of foreign brands, which occupy more than half of the clothing market. Especially in the high-end clothing market, it is the world of foreign brands. There are few brands in China that can be included in the ranks of high-end clothing brands.

Foreign brands are optimistic about and entering the Chinese market, not only because of the huge consumption power of China's clothing market, but also the lack of independent brands in China and the huge gap between them.

The clothing brand of "Heng River" was founded in the mid nineteenth Century in Paris, France, and was founded by Chrisan, a famous French fashion designer.

"Heng river river" is the essence of European clothing. It integrates natural skills, exquisite fabrics, simple style, classical rhythm and the essence of eastern and Western cultures. It perfectly reflects the elegant temperament of successful urban people and the sense of accomplishment that is calm and confident.

The elaborate "Heng River allure" men's wear, once released to the market, was favored by the French upper class group and reflected the glamour of the international top men's clothing.

Shenzhen City

Clothing Co., Ltd. is a high-end apparel design, production and sales of professional apparel group company, in early 1999, France, "Heng River" brand international brand officially introduced into the Chinese market.

The brand clothing of "Heng River" is included.

Shirts, jackets, neckties, T-Shirts, sweaters, belts, leather shoes, leather bags and so on dozens of series of 24 Categories of products.

After the introduction of the brand of "Heng River" into China, Shenzhen Heng River Clothing Co., Ltd., adhering to the spirit of originality in France, combined with the Oriental body characteristics and aesthetic orientation, retained the original French style of origin, and catered to the commercial and leisure needs of modern Chinese fashion men.

The French "Heng river river" is characterized by its noble, classic, fashionable style and freedom, simplicity, stability, success, self-confidence and individuality, as well as its fine quality.

Sales are rising.

Notable achievements of hand in hand

In the face of fierce market competition, in order to recruit more distributors to join the market and expand the market rapidly, many enterprises have invited celebrities (or celebrities) as spokesmen of brand image, attracting popularity through the promotion strategy of "image spokesperson" to achieve the effect of strong publicity and rapid development of brands.

Brand spokesperson has a long history. Asking celebrities to endorse has become one of the marketing strategies of brand development, and is becoming increasingly fierce in the market.

In the clothing industry, celebrity endorsement of clothing brand is also an everlasting thing. From time to time, the news of a certain brand signing a certain star comes from time to time. Often a new star has just risen, and there will be a contract signed by an enterprise immediately.

The so-called star endorsement, contend for beauty, the star's joining makes the clothing market more colorful.

As a public figure and idol, a star has a strong social awareness. If the enterprise chooses the right person and chooses the image spokesperson, it will avoid "homogenization" of the product to the "homogenization of the brand", better display the style and characteristics of the brand, and reflect the individuality and differentiation of the brand.

When the temperament and image of the spokesperson are consistent with the brand connotation and culture that the enterprise wants to create, the spokesperson can really add a lot of color to the brand.

A famous enterprise or brand whose fame is not high can be hired as a famous brand star, movie star or sports star as a brand spokesperson. It can be said that it is a shortcut to create a brand, and some enterprises can make overnight fame.

And around the correct brand and marketing strategic planning to carry out event marketing, celebrity endorsement show and channel construction, enterprise investment will have a reasonable market return, play a "throw bricks and jade" effect.