Luxury: Deepening The Road And Improving Brand Culture

According to the McKinsey study, by 2020, about 400 million of the Chinese mainstream consumers will have a disposable income of between $16 thousand and $34 thousand per person per year.

The rapid growth of China's per capita income and its impact

The extreme enthusiasm has also made China leap into the world's second largest luxury consumer market in recent years, and the first place to replace the United States is only a matter of time.

At present, the number of luxuries purchased by Chinese people has increased to 5 times in 2007 in 5 years.

The industry believes that Chinese luxury consumption will further increase.

And HSBC's latest report says, "we believe that China's luxury market is far from mature.

Generally speaking, in the Chinese market, all kinds of luxury brands are still attracting more new customers, rather than serving old customers.

According to the report, the factor driving the growth of luxury consumption is that luxury brands are expanding, pushing retail stores to places outside big cities such as Beijing and Shanghai.

In this regard, DFS global tax exempt group vice president of market group Bi Qun said.

Showing a trend of rapid growth, "China speed" should not be underestimated.

In recent years, Chinese travel behavior is changing quietly, not only covering the way of travel, crowd distribution, destination, shopping category, etc., personalized experience needs also make the segmentation market increasingly prominent.

Chinese elements have gradually penetrated into all kinds of high-end world.

。

Whether it is product design, product promotion and final product sale, a whole product chain reflects the depth of Sinicization.

It is worth mentioning that luxury goods, apart from luxury prices, excellent quality and excellent design concepts, are more important than the historical accumulation and culture contained in luxury goods.

To some extent, luxury is also a way of life for consumers.

The theme of "eternal market impact" is to know where consumers are, understand their consumption behavior and motivation, and pmit appropriate information in suitable channels at the right time.

Luxury goods are loaded with history and culture, not only for products, but also for consumers' spiritual needs.

Bijie said.

Therefore, the industry believes that in the depth of luxury goods in China, if local brands want to grow and get a share, they must first do a good job in their own brand culture construction, get the recognition of their consumers, and then slowly affect the world.