Gucci Pressed Other Competitors To Become The Most Successful Luxury Brands Of Luxury Marketing In 2016.

It is reported that Gucci defeated Chanel and Burberry in one fell swoop.

It became the most successful luxury brand of luxury marketing in 2016. The brand has been successfully pformed under the leadership of creative director Alessandro Michele and Gucci CEO Marco Bizzarri.

The chairman and CEO Bernard Arnault of LVMH, the world's largest luxury group, has said that the luxury industry must not despise marketing, and if it does not do marketing, it will not be able to base itself on the luxury market.

He also mentioned that geomancy in luxury business takes turns.

Indeed, with successful marketing and marketing, this is the LV's competitor, Gucci.

Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.

In the past 5 years, the success of luxury brands in marketing has been outstanding.

In 2015, it was obtained by Giorgio Armani, the winner in 2014 was LV, 2013 was Chanel, 2012 was Cartire, and 2011 was Burberry.

This year, including LV, Dior, Hermes and Prada are not in the top three.

It is noteworthy that the three luxury brands of Gucci, Chanel and Burberry have been favored by the new generation of young consumers after a series of strategic initiatives such as innovation and reform this year, and have successfully consolidated the high-end positioning of the brand in the luxury goods industry.

Thanks to product reform and successful marketing, 2016 was a bumper harvest year for Gucci, driving the third quarter results of the parent company's cloud group to a strong performance, with double-digit income growth of 10.5%.

In addition to creative director Alessandro Michele's innovative design of clothing and accessories, Gucci's re marketing of romantic feelings is also a key factor in the brand's support for many consumers.

According to the understanding of the world clothing and footwear net, Gucci is no longer the brand of handbag that only relies on the shield badge. It now has a poetic romance, new literature, charming philosophy, and inspiration in history and theology. Alessandro Michele adds interest to its products, especially its various animal designs that attract a large number of young consumers.

In addition, Gucci has launched a series of artistic activities to deconstruct these themes so that consumers can better understand the design concept and Inspiration of the new Gucci series, such as Gucci Garden, Gucci 4 Rooms and Gucci Ghost, and have gained high recognition from consumers.

In addition, as consumers increasingly demand personalized demand, Gucci will launch personalized customization service this year. Consumers can choose their favorite Gucci patterns to customize selected products.

In 2016, the new headquarters of Gucci settled in Milan. The Gucci center will not only serve as a center.

The site is also regarded as the exhibition hall of Alessandro Michele aesthetics.

Gucci official website is being perfected by Alessandro Michele, and is keeping up with the brand official account launched by Snapchat. The newly added game unit in App makes the exposure rate of the brand on social media rapidly increase.

In the 2016 fashion brand digital index ranking of L2, Gucci topped Burberry for the first time.

Gucci also works with luxury electric business Net-A-Porter and Paris old Buddha to design exclusive products to promote the wholesale sales of products.

This series of strategic innovation is gradually turning into business revenue. Gucci's performance exceeds the average level of luxury goods this year. Sales in the third quarter of this year increased by 17%.

Gucci is pressing the luxury brands like Prada and LV to become the most popular women in China.

Brand.

RBC Capital last month surveyed 441 Chinese women earning more than 450 thousand yuan per year, and over the past 12 months willing to purchase more than 5000 yuan for Chinese handbags. It found that about 50% loved to buy Gucci handbags, another 49% loved Chanel, 46% loved Prada, fourth and five were LV and Hermes respectively.

At present, China's consumer market accounts for 30% of the global luxury market.

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