On Christmas Day, The Mall Was On Fire.

In the eyes of traditional businessmen,

Marketing is the only way to attract consumers. But when every shopping mall or even a shop is selling a discount, is the discount still attractive? When young people prefer to get information from WeChat big, how do you stand out as a businessman when young people pursue more fun than simple concessions?

On this Christmas day, VT101 Victoria Plaza, Guangzhou Tianhe Sports West, won a beautiful Christmas marketing war with a group of wonderful combination punches. It also brought new thinking to the new marketing.

Super beauty channel, inspires fans to relay enthusiasm.

At the time of Christmas, VT101's vadorian Plaza, which has been built in a golden way, is very popular with consumers.

Whether it is the unique Santa Claus, or romantic Star River, people can not help but take out their mobile phones to take pictures and send friends circle.

The popularity of WeChat and micro-blog has made everyone become the media and become the producer and disseminator of content. The exquisite Christmas device has gained a lot of exposure with the help of the media, attracting more audiences' attention and coming to watch.

Promotion attracts more fans.

The exquisite device attracted many fans to come, and the year-end promotion in the mall lets fans really walk into the business.

Although many of the shopping malls will be discounted during holidays, many businesses only raise their prices in advance and give a slight discount. The real big discount is still very good for consumers.

In this promotion, VT101 vetorian Plaza Adidas 40 percent off of the total merchandise and 5 of the UNIQLO market. Such a discount has given consumers the reason to fully shop and solved the last mile of consumers entering the shopping mall.

Not only that, all kinds of concessions under the line of cooperation, online also launched tarot cards, set up gifts and other preferential activities, so that fans feel the full range of VT101 Victoria Plaza welfare, to narrow the distance with consumers.

Follow up promotion of local tuba

At present, people are getting used to getting information from mobile phones. VT101 Victoria Plaza turns to the new media, local large numbers, so that information can be more natural and more appropriate to reach the target audience.

Attracted by beautiful devices to VT101 Victoria Plaza, and promoted to attract consumption into shopping malls, the completion of these two crucial points requires full information from the audience, while VT101 Victoria has not chosen traditional media, but cleverly and daring to use local large numbers to follow up and popularize the information acquisition habits close to the target young customers.

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"Guangzhou Ping Liang Zheng" and "Guangzhou know all" are the earliest.

The first wave of publicity began to occupy a certain eyeball and position among young audiences, especially among the photos of young men kissing by photographers.

Subsequently, "Guangzhou pretty boys and girls" seized the hot spot. "Santa Claus took off the list this year. Those unrelated sex love, and even more painstaking memories," reported the men's story in the picture, and attracted the fans' eyes.

The promotion of local large numbers in the form of soft text allows the audience to be more accepting and understanding of information and attract them to VT101 Victoria Plaza to participate in the online perception of beautiful devices, attracting visitors to shopping malls.

With no intention, gay organizations come to the galaxy party.

The promotion of many local large numbers as well as the attraction of beautiful stars.

It brings a very high degree of topic concern.

With the exposure of hot kissing men's stories, the climax was completely detonated. A local homosexual group in Guangzhou gathered in front of the VT101 Victoria Plaza to express homosexual love in public and to guide the public to pay attention to homosexuals equally and fairly.

The gathering under the line attracted a large number of roadside crowd, attracting more live webcast, and there were hundreds of thousands of attention under the online and offline.

After the video was uploaded to the Tencent network, it got a about 1000000 click through rate in 2 days.

VT101, Victoria's "three", managed to win the Christmas season.

Looking back on the whole process, the concept of VT101 Victoria's Plaza promotion is: offline exquisite installations and discount sales for hitting pain points - Online local promotion and spontaneous circle of friends.

The combination of online marketing, the interoperability and mutual influence of the flow, highlights the brand image and positioning of the "young new home" in VT101 vorii square.

It can be said that this Christmas promotion, VT101 Victoria Plaza, "not one thing, the best."