Zara'S "Subversive", Known As The Rules Of The Fashion Industry, Will Continue To Improve In 2017.

To some extent, Zara is more like a data company rather than a clothing company. It does not promote sales by original design, but moves the fashion that the fashion designers want to move out of T to the store as fast as possible.

If you visit Zara this winter, it's easy to find 2016 autumn and winter because of Burberry's popular military uniform coat, the long sleeved shirt with red burst due to Vetements and the mainstream because of Gucci.

Zara is everywhere.

To achieve all this, there is no need for a creative director (no job at all in Zara), relying on 350 designers with strong information gathering ability.

A recent report by L2, the Digital Research Institute.

In the research report, it was mentioned that only 15% of Zara's products were planned ahead of schedule, and the rest was arranged according to the needs and reactions of customers on the Internet.

Of course, this also means that Zara has a fast response supply chain. So far, Zara has kept 60% of its production in Europe. About 62% of Zara's over 2100 stores are still distributed in main markets in Europe.

According to the world clothing and shoe net, ZARA is a subsidiary of Spain Inditex group (stock code ITX). It is both a clothing brand and a franchise retail brand for ZARA brand clothing.

ZARA's first store opened in La Coruna, Spain (LA Coru n a) in 1975, and now has more than 1900 stores in the 87 main markets of the world.

ZARA's success in the world clearly shows that there is no national boundaries in fashion culture.

With the creation team of more than 200 professionals, ZARA's design process is closely related to popular tastes.

Unlike its competitors, Zara is a company that basically doesn't do traditional advertising, so Zara can't be seen in the advertisements of bus stops, magazine pages and videos.

But this does not mean that Zara ignores the exposure. In many past analyses, it will mention the advertising effectiveness of Zara's excellent window layout, but Zara is also trying to maximize the utility of social media.

For example, on the official Instagram of Zara, each product will be written with the corresponding product code under the collocation map, so that people who are interested in it can be easily searched for.

The performance is reflected in the growth of earnings, which was released in the first three quarters of 2016 on Inditex12 14, and Zara led its parent company Inditex net profit to grow by 9% over the same period last year, which is better than that of the H&M group 1.3%, which belongs to rival H&M.

Zara is called

The "subversive", which in 2016 is more profound, because it and other fast fashion brands have leveraged decades of unchanged high-end fashion release timetable, so that "show to sell" has become a new strategy for brands such as Burberry and TomFord.

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