Children'S Clothing Market "Baby Economy" Strong Hit The First Specifically For Infants And Young Children Textile Products Issued The New National Standard

It is reported that under the influence of the dividend policy, the "baby economy" is coming strong.

The market has become a huge potential cake.

The 2016-2021 year China high-end children's clothing industry research and investment forecast report released by the China Industrial and Commercial Research Institute pointed out: with the opening of the second child and the upgrading of consumption, it is estimated that the size of children's clothing market in China will exceed 180 billion yuan by 2020.

Compared with men's clothing, women's clothing and other clothing categories, China's children's wear industry started late.

With the change of our family's consumption habits of children's clothing, the professional children's clothing enterprises in China began to develop after the mid 90s of last century.

From the perspective of industrial life cycle, children's clothing industry in China is still in its growth stage, and has the characteristics of rapid growth of market demand and growing space.

In recent years, the scale of children's wear in China has been expanding and maintaining a relatively high growth rate.

Due to the influence of interests and factors such as the lack of production technology and conditions, the news media exposing the children's clothing quality and safety are also common occurrences.

In order to tackle the quality problems in children's clothing market in China, the first mandatory national standard for textile products for infants and children is the first.

The standard was fully implemented in June 1st this year.

With the introduction of the new standard, the children's clothing market in China is facing greater opportunities and challenges.

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Future development trend of children's wear industry

1, brand competition will replace price competition.

Under the premise of increasing consumption level, with the increasingly fierce brand competition and the gradual maturity of consumer awareness, the sensitivity of consumers to the price of children's clothing products will gradually decrease, and the sensitivity to brands will continue to improve.

With the maturity of children's clothing market, competition will gradually extend from product competition, price competition and marketing competition to product technology R & D competition, brand culture competition, brand service competition and so on.

2, online shopping pactions expand

With the rapid development of the electronic commerce platform, the logistics industry and the arrival of the mobile Internet era, online shopping is becoming more and more convenient. Now it has become one of the most important shopping channels for mothers and consumers.

3, product differentiation and differentiation

With the rapid development of international children's clothing brands in China's children's consumer market and the development of domestic independent brands, China's children's clothing market gradually presents a competitive pattern of product differentiation.

Fierce market competition and multi-level consumption ability and consumption concept will produce different differentiated markets. Only by continuously providing products with market competitiveness can enterprises meet the needs of different consumers.

The differentiation of children's clothing products is the inevitable trend of the development of the industry, and the domestic children's clothing market will enter a period of consumption differentiation.

4, extension and expansion to the development of children's whole industry.

The development of children's clothing industry to children's whole industry is one of the trend of children's clothing enterprises in the future.

On the one hand, due to the high coincidence of children's clothing, stationery, amusement parks, anime surrounding, early education and other consumer groups, enterprises can make use of existing children's clothing consumers and influence to develop extended industries with other industries, and form a synergistic effect with children's wear brands.

Semir group, a subsidiary of the children's clothing giant Barbara, extends Barbara's dream of another brand with the core of Barbara. It mainly provides 3-12 year old children's fashion accessories.

Underwear, accessories, bags and so on.

The creation of dream brand is based on the combination of children's clothing and animation. The animated feature film "happy dream" created by the group and animation company has been watched after the broadcast of CCTV children's channel. The audience rating of the 4-14 year old audience has achieved a good result of breaking 3. After being watched by game companies, it developed a leisure APP game called "saving a lot of happy dreams". The dual effects of game animation and Barbara brand successfully increased the influence of the new brand in the consumer group, and at the same time increased the exposure rate of the original brand.

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