"Jingdong Super Brand Day Lining Grand Ceremony" Launched IP Era Of E-Commerce Marketing

It is reported that in December 19th, "

"Launched" for everyone to create running shoes venue, basketball shoes venue.

The venue, sportswear hall and other 8 personalized venues will fully cover all the needs of sports fans.

Jingdong has made great breakthroughs in brand cooperation and marketing this year, especially the launch of Jingdong super brand day activities, pushing brand sales to its peak. The launch of Jingdong super brand day is actually a strong IP operation of Jingdong in the operation of electronic business. At the moment, it really has stepped into the rhythm of this brand era.

Next, follow the world clothing shoes and hat net Xiaobian together to understand the specific content of Jingdong super brand day.

In the era of fragmentation of the mobile Internet, Jingdong brand day highlights the brand value and the advantages of the whole station, and it will also start the drainage outside the station to achieve an all-around brand promotion.

And because the focus of this promotion is more focused, mobile phones are mobile phones. Sports are sports, plus super brands and ultra-low discounts, which are very attractive to target users.

This kind of thinking that concentrates strength to do great things is more effective under the more and more specific needs of the users nowadays, and the extensive promotional activities are losing interest because of the fact that people are engaged in every year.

Therefore, not only is the movie, even the electricity supplier marketing, also officially entered the IP era.

In the super brand date, Jingdong will not only provide strong visual display opportunities, achieve a variety of consumer touches, while stimulating sales of goods at the same time taking into account the brand image and information exposure. At the same time, based on big data user portrait, we will precisely and personalize the brand fans, attract fans to participate extensively, interact with each other deeply, and finally pull them through.

In Jingdong sales reached a peak target, the manufacturing industry sensational effect, enhance brand user awareness.

From this point of view, Jingdong is not only a salesperson, but also plays a multiple role of brand commentators and propagandists.

According to the understanding of the world clothing and shoe net, Jingdong has started content construction besides promotions, such as Jingdong, which is a content platform similar to today's headlines launched by Jingdong. On the platform, various well-known technology and digital media like me have gathered on the platform to express their views on the products and activities of Jingdong and the trend of product development in the industry.

The opinions and suggestions of these opinion leaders have become the best reference for users to purchase, so that people do not need to search and evaluate any websites. In Jingdong, they also solve the problem one-stop.

In this way, Jingdong firmly relies on content to stabilize users on the platform, greatly improving its customer pformation and customer viscosity, making its platform more content and IP oriented, rather than simply a shopping platform.

This pformation also illustrates the pformation of the market and the distraction of the users. Only better content can keep them, and the users need more ways. Besides the traditional activities promotion, the content impact becomes more and more important.

Fragmentation of user attention may be the biggest problem in the mobile Internet age. The reason why content is so popular is precisely because content is the best way to keep users' attention at the moment.

Content, IP branding, Jingdong super brand day's attempt to give

The field pointed out a new road.

More interesting reports, please pay attention to the world clothing shoes and hats net.