This Year, China'S Clothing Retail Environment Is Not Optimistic.

According to the world clothing and shoe net reporter, China's e-commerce giant

Last month, the "double eleven" single day sales volume has reached US $18 billion, but the larger retail environment, including physical stores, is not optimistic.

Why is that?

According to Baidu Inc data and second e-commerce platform Jingdong data show that in November, the number of shopping malls and restaurants declined.

The consumer confidence index and film box office revenues plummeted, while the auto industry breathed a sigh of relief over the relevant tax cuts.

Through online platforms such as Taobao and Jingdong, richer and richer Chinese consumers today have more sophisticated tastes and prefer to buy Japanese diapers, Brazil nuts or German kitchenware that are more expensive.

In addition to this "Crazy" shopping trend, official data released on Tuesday will show less robust offline market conditions.

According to media reports, a number of economists surveyed last Friday showed that in November

Or will rise to 10.2%.

China's National Bureau of statistics data showed that sales growth last month was 10%, the lowest in the past ten years.

"The double-digit growth in China is having a major impact on the retail industry in the country," Yu Jian Jason Yu, general manager of Kantar Worldpanel, wrote in a recent report: "the massive growth of online sales is being driven by the increasing diversification of online shopping categories, the import of products and the huge gains of consumers from discounted sales.

According to the Baidu index data of Baidu Inc, which has been searched daily for 6 billion times and dominates the App market of China mobile terminal map, the number of consumers visiting shopping malls and restaurants in November this year has decreased compared with that in October. This data is traced to the location of mobile phone users.

The number of domestic tourists also declined, mainly due to the high base of tourism in October - hundreds of millions of Chinese tourists traveled during the National Day golden week.

Jingdong's Jingdong finance says sales of all products from food to furniture have reached a record high.

The volume of pactions surged every November, with contributions from November 11th every year.

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The consumer confidence index of the Australian Institute of Western Pacific Research dropped from 117.1 in October to 114.9 in November. Consumers' willingness to buy large household goods was not strong enough.

"After falling to the bottom in 2014, consumer sentiment has improved over the past two years, but now it seems to have lost its way again." Matthew Hassan, a senior economist at the Western Pacific Bank in Sydney, wrote in a statement: "because consumer confidence is still far below the average for a long time, and consumers are still concerned about job security and economic development prospects, the recovery of consumption momentum is still very slim."

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Related reports

Digital consumption in China makes the world open to the eye

In December 12th, official data revealed that Alipay's word of mouth double 12 carnival, which lasted for 3 days, was drawing to a close.

As of 17 December 12th, a total of 110 million people participated in the "double 12" line of consumer revelry.

This is another evidence of China's digital consumer miracle.

In fact, in the online shopping and online payment, the Chinese market has ranked the top in the world.

The unprecedented development of digital consumption is changing the form of business and the state of human life.

The growth rate is "dizzy".

"Chinese consumers are by no means the richest group in the world.

But in terms of how to shop and how to pay, they have been ahead of many developed countries for many years.

In this regard, they are revolutionized the way in which the consumer finance operates in China's second largest economy.

Kevin Martin, director of retail banking and wealth management at HSBC (HSBC), said that Internet and digital technology are rising in China at dizzying speed.

On the "double 11" Shopping Festival this year, the total sales volume of China's e-commerce platform network is about 177 billion yuan, and the sales volume of Tmall mall only reached 120 billion 700 million yuan. Compared with this year, the black Friday of the United States, though it also set a new trading volume, was only $3 billion 340 million.

China Internet Network Information Center data show that as of June 2016, China's online shopping users reached 448 million, while the growth of users, the online shopping market also maintained a fast and steady growth trend.

Among them, the scale of mobile Internet shopping reached 401 million, and the proportion of mobile Internet shopping increased from 54.8% to 61%.

Changing lifestyles

What has attracted the attention of the outside world is that the huge number of China's digital consumer market has developed in the past decade or so.

Kevin Martin found that by 2000, only 1.7% of the mainland's population had access to the Internet. Now, China has more than 700 million Internet users, with a network penetration rate of more than 50%.

E-commerce is rising in this process. In 2003, China's electricity supplier sales were almost zero, and by 2015, it had soared to nearly $600 billion.

Take the "double 12" just finished, for example, which only started in 2014.

The "offline" Shopping Festival has grown to the present scale in just third years.

According to the data, there are at least one double 12 in every two supermarket convenience stores, every four shopping centers and ten restaurants in China.

In December 10th this year is Saturday, the first day of "double 12". A total of 49 million people took to the streets and settled their beer and skittles with Alipay.

When Chinese traditional commerce is greatly changed by electronic commerce, people's understanding of life style is also quite different from that of the past.

In the first tier cities, mobile phones are no longer a vision but a reality for many people.

For example, in December 8th, Tencent and Starbucks announced cooperation, and only 2500 WeChat yards in mainland China could be completed in 3 seconds.

Such a convenient degree of payment is hard to imagine in many countries around the world.

More interesting reports, please pay attention to the world clothing shoes and hats net.