Women'S Wear A Shares Suffered "Black Monday"

A shares suffered "black Monday", closing today's close, Shanghai index fell 2.5%, the biggest decline since June 13th, falling to the lowest level in four weeks.

The Shenzhen composite index fell 4.51, the gem fell 5.5%, fell below 2000 points, Credit Suisse analyst Chen Li for the A share crash comment, the overall weakness of the stock market is due to the negative news accumulated emotional amplification, such as the rise in Treasury yields, devaluation of the renminbi, insurance asset supervision and so on.

The market may adjust for a week or so because of these factors.

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The most serious drop in the edition is the creation of nature.

9.91%, the shares of Rand were down by 9.03%, and it is noteworthy that Shenzhen's women's clothing was controversial because of frequent overseas acquisitions.

Diving 6.64%, recorded the biggest decline in nearly 3 months.

The Laur high-end L, a high-end German clothing brand bought last year, failed because of debt restructuring. It was declared bankrupt in early November, which means that the acquisition of the song will end in failure.

Since November, the market has fallen by 16%, and its market value has evaporated more than 1 billion 400 million.

Laur L has long been a brand of performance quagmire.

According to the preliminary data of the Laur fiscal year l, which ended in 2015 fiscal year April 30, 2016, Laur l l is expected to have a loss of 2 million 400 thousand euros, a loss of only 2 million euros in the same period last year, and sales of 10.5% euros to 36 million 500 thousand euros compared with last year.

The profit mainly depends on the sale of trademark rights in China, and the net profit in the fiscal year is 1 million 100 thousand euros.

In September last year, he announced that he would invest 11 million 180 thousand euros in acquiring 100% stake in Dongming international investment (Hongkong) and will have the design rights, ownership and use rights of German fashion brand Laur e l in mainland China.

The main asset of Dongming international investment (Hongkong) is the ownership and use of all "Laur L" brand names registered and registered in mainland China, or LAUR LGMBH, a company established and surviving under Federal Republic of Germany law, the official said.

According to the analysis, according to the actual situation, the 11 million 180 thousand euro used by Laur was obviously higher than that of the L Laur, and the Dongming international investment (Hongkong), which was purchased by the singer, is only part of the Laur L in the global market. It only owns the design rights, ownership and usufruct of Laur L in the mainland of China.

Some analysts believe that the bankruptcy of Laur e l will result in a sharp decline in the investment value of the song, and there will be various thorny problems in a series of brand promotion and operation.

However, there is also a view that the bankruptcy of Laur l does not mean that she will lose her blood. The acquisition of Laur L by her is completed through the purchase of equity, but it is mainly owned by its assets in China. But it is undeniable that the brand after bankruptcy will lose its reputation in business and make consumers like a bankrupt brand. This is indeed a difficult challenge.

After the acquisition of Laur l brand, the company announced that it will open 100 new independent brands of Laur l l brand in the next 3 years, and join forces with the channel's brand. But a year later, Laur L has opened only 8 stores, far away from the target.

Insiders say that clothing brands must clearly define their own direction of development and grasp the rhythm of brand mergers and acquisitions. In the case of current mergers and acquisitions in apparel industry, although the number of mergers and acquisitions is frequent, the overall failure rate is relatively high, and the pace of mergers and acquisitions of many enterprises is too fast, and enterprises themselves do not have the ability to integrate global resources.

It is worth noting that domestic companies need to be more cautious about buying European and American clothing brands, because many brands are not listed companies, and financial data are not pparent.

In February, the company launched the most aggressive overseas acquisition of the Chinese apparel industry, in addition to acquiring the ownership and management rights of Laurl in mainland China. In February this year, the company announced plans to raise $241 million through the non-public offering to acquire 65% of the shares of Tang Li International, thereby obtaining the brand ownership of Ed Hardy in mainland China and Hong Kong, Macao and Taiwan. In 7 month, the 7 project invested 79 million yuan to buy 16% of the shares of the Shanglin forest in the Fuxing long song. After the paction, the company will hold a 65% stake in Shanglin, thereby gaining the controlling power of the IRO company of the French luxury luxury fashion brand. Listing

Although the acquisition is controversial, he pointed out earlier that the goal of merging 10 brands in 5 years will not change.

According to the world clothing and shoe net, the clothing brand of the company has basically lost its competitiveness in the world, and has become the edge of the market. The effect of mergers and acquisitions has been greatly reduced. However, the fall of the price of GUIs is also related to the weakening of domestic clothing consumption, the decline of the same store sales, the improvement of the franchise business as well as the slow progress of the expansion of the new brand stores.

According to the data released by the National Bureau of statistics on consumer goods in September 2016, China's clothing market increased by only 6.7% in September, which is the worst performing category.

In September 2016, the total retail sales of consumer goods in China totaled 27976 billion yuan, up by 10.7% compared with nominal growth, and the actual growth rate was 9.6% after deducting price factors.

From 1 to September 2016, China's total retail sales of consumer goods totaled 238482 billion yuan, an increase of 10.4% over the same period last year.

With a view of the retail market in the first 9 months of this year, the growth rate of consumer goods in China's clothing category has shrunk dramatically, indicating that China's economic slowdown is restraining the public's spending power.

According to the world clothing and shoe net, in the first three quarters of 2016, the company closed its 28 main stores in a second tier city, and its profits also dropped for the first time. The first three quarters of 2016 dropped by 13.23% to 121 million yuan compared with the same period last year. The net profit attributable to shareholders of the parent company was 90 million yuan, down 14.18% compared with the same period last year.

Due to the cooling of capital markets and the challenge of the fashion retail market, the Hangzhou Garment Group JNBY, a southern Garment Group, was also affected. Last week, 03306.HK, who had been listed in Hong Kong for more than a month, fell below the offering price of HK $6.40, and its market value is HK $3 billion 270 million.

According to CIC statistics of the third party data company, Jiangnan Buyi group accounted for the largest market share in Chinese designer fashion industry last year.

More interesting reports, please pay attention to the world clothing shoes and hats net.