Gucci Sued Guess Trademark Infringement Lawsuit Came To A Close

Italy luxury brand Gucci and light luxury fashion under the banner of Kai Yun group

Guess's 8 year long trademark infringement lawsuit came to a close. After the final hearing of the European Court of justice, it was considered that Guess and

The trademark is not the same. Products should not take the nuances of logo as brand evidence. Consumers seldom have the opportunity to directly compare Gucci with Guess's logo.

Allow Guess and Gucci trademarks to exist on the market.

The court also stressed that Guess's trademark would not cause unfair competition.

It is reported that the General Court of the European Union is a trial made by the United States, Italy, France, China and Australia for trademark registration.

Before that, Gucci prosecuted Guess all over the world.

At first, Gucci sued Guess in the United States for violating its trademark, and demanded that the latter pay 221 million dollars. The court finally awarded Guess compensation of $4 million 700 thousand.

In May 2013, Gucci continued to prosecute in Milan, but the Milan court rejected all claims for compensation in its 83 page ruling and cancelled the LOGO of the Gucci diamond G.

After that, Gucci prosecuted Guess in Paris, Italy and Nanjing.

It points out that some Guess products are suspected of copying their designs.

At present, Gucci wins the lawsuit in the United States, but the company always insists on appealing for its trademark image and rights.

Guess co founder and chief executive officer Paul Marciano responded that Gucci's repeated appeals were totally a waste of time, energy and money, and the two groups should focus on their own businesses.

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According to the latest survey of RBC Capital Markets Royal Bank of Canada capital, Italy brand Gucci Gucci has become the preferred luxury brand for China's wealthy female consumer groups.

Of the 414 respondents who received the RBC survey, 70% expressed the desire to buy a pair of Gucci Gucci shoes, ranking the highest, followed by Prada, Louis Vuitton, Miu Miu and Salvatore Ferragamo.

In the handbag survey, Gucci Gucci became the preferred brand of the 50% respondents' desire list, followed by Chanel, Prada, Louis Vuitton and Herm s.

Chanel ranked first among ready-made garments, and Gucci, Prada, Louis Vuitton and Giorgio Armani were two to five.

According to RBC, 90% women aged 25-44 and 70% had 2-5 luxury handbags.

The agency said that 30% of Chinese consumers' luxury consumption contributed to handbags.

Gucci Marco CEO Marco Bizzarri said that in the past few months, Gucci Gucci has won the favor of Chinese customers, especially the millennial generation of young consumers.

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