After Waiting For 4 Years, Jordan Finally Came To A Better Result Than New Bai Lun.

The sports brand caught in the Sino foreign trademark registration dispute is not just one of Jordan's family. Not long ago, the US brand New Balance lost its lawsuit.

The role of force is mutual. The long lawsuit has made the Jordan sports, a local enterprise born in Jinjiang, Fujian, a thorny road to IPO.

But compared to the two trademark crisis that New Balance has experienced, it has finally pulled out of the Chinese market and lost its Chinese name. Jordan is lucky.

The Supreme People's court ruled on a 4 year series of administrative disputes involving trademark disputes: the judgment of Jordan's registration of the "Jordan" of the controversial trademark damages Michael Jordan's prior name right, violates the trademark law, repeal the judgment of the first and second instance, and orders the Trademark Review and Adjudication Board to reorder.

The court also confirmed that the phonetic trademark "QIAODAN" and "Qiaodan" did not damage Jordan's right to name.

In this regard, Michael Jordan issued a public statement through Reuters, saying "in

In the judgment of trademark dispute, I am very glad to see that the Supreme People's court has authorized my right to protect my name. "

Jordan sports subsequently issued a statement expressing respect for the ruling.

In 2012, the "high-profile" accusation of Jordan Sports Limited infringed on his right to name, in addition to safeguarding personal rights and interests, another reason, at the beginning of the year, endorsed the high-end brand of Air Jordon launched by Nike, which is a brand specially created for Jordan.

Chinese media used to call Michael Jordan "Jordan", which, to a certain extent, aggravated the confusion of consumers, while Jordan sports at that time believed that Chinese "Jordan" was not the name of Michael Jordan, but one of the usual plation of Chinese media.

As early as November 2011, Jordan sports program was listed on the market. It is estimated that 1 billion 64 million yuan will be raised to the main board market of the Shanghai Stock Exchange. In the prospectus issued in that year, the "controversial trademark" has been elaborated.

The Jordan sports prospectus is becoming an important basis for today's Supreme People's court decision.

The supreme court thinks that the risk is specifically mentioned in the prospectus, which indicates that Jordan also recognizes that the trademark may be interrelated with Michael Jordan.

Therefore, registered trademarks constitute subjective malicious infringement.

The sports brand caught in the Sino foreign trademark registration dispute is not just one of Jordan's family. Not long ago, the US brand New Balance lost its lawsuit.

But compared to the two trademark crisis that New Balance has experienced, it has finally pulled out of the Chinese market and lost its Chinese name. Jordan is lucky.

In fact, as early as the 90s of last century, NewBalance has entered China.

At that time, he used the plation of "New York".

This name is the Chinese name used by NewBalance's exclusive agent in China.

But later, the agent privately expanded the output and produced a large number of retro shoes with poor quality, cheap and printed "N", which earned huge profits and registered the trademark of "New York".

As a result, it can be imagined that NewBalance has cancelled the exclusive agency right of the company in the name of a serious violation of the dealer rules, and has also withdrawn from the Chinese market.

This is the first time NewBalance lost his Chinese name.

In 2003, NewBalance returned.

The company established its own business and used the name of "new hundred Lun".

But a lawsuit recently lost by NewBalance means that the three words "new hundred Lun" are no longer equal to brand painting.

In July 2013, New Balance was ordered to compensate Zhou Lelun 98 million yuan for violating the registered trademark of the local brand "new brun" by the Guangzhou intermediate people's court. After it refused to accept the appeal, the Guangdong Provincial Higher People's court finally declared a new trademark dispute case in June this year, and ordered the new brun company to stop immediately infringing the trademark rights of "Lun Lun" and "new brun", and compensate the 5 million yuan for Zhou Lun Lun.

And its new affiliate company in China, New Century Trading (China) Limited, will publish a statement on its home page on its official website and flagship store in China to dispel the impact.

Although Xin Bai Lun refused to accept the first instance judgment and appealed to the Guangdong high court, the court finally ruled that objection was not valid because of the plation of NewBalance's Chinese plation into "new balance".

However, the amount of compensation was substantially reduced to 5 million yuan in the second instance.

Insiders told reporters that in recent years, China's sports market has been developing rapidly, international brands have entered the Bureau, and domestic brands are also competing fiercely. The gray area of "Shanzhai brand" will gradually shrink at the core of the consumer experience, so long as the brand power is the key to the long-term development of enterprises.

The brand that is also involved in trademark issues includes another famous American.

Brand Under Armour (referred to as UA), but the object of its prosecution: Ting Fei Long Sports and its associated company Andrew (China) Limited, and rumors that UA claims to at least one hundred million yuan.

And some people in the industry think that UA is striving for the advantage of trademark rights under the lessons of predecessors, and this marketing will expand its popularity in the Chinese market.

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