Under The Concept Of "New Retail", What Is The Way To Pform The Real Retail Industry?

About this year

The topic is constantly.

From the slowdown in online retail growth to the accelerated pace of pformation of physical stores, and then to "

The concept was put forward.

The debate between the industry and the shop operators is no longer the best, but how to win the development. The world clothing shoe and hat net reporter takes you to find out.

Where is the way for the development of the physical retail industry? How can we achieve "magnificent turn" through pformation and innovation? How will the departments concerned "pulse" and "prescribe"? Zheng Wen, director of the Development Department of the Ministry of commerce circulation, recently interviewed the media about the pformation of the physical retail industry.

In recent years, the main indicators of physical retail growth has slowed down. In the past 2012-2015 years, the growth of retail sales of hundreds of major retail enterprises nationwide dropped from 10.8% to -0.1%.

Many retail businesses such as department stores, supermarkets and so on even appear frequent shop closes.

"This is not only the result of the impact of electronic commerce and the change of consumption structure, but also the concentrated outbreak of the long-standing accumulation of business models and extensive modes of development."

Zheng Wen analyzed the reasons for frequent closes.

He believed that this phenomenon should be viewed comprehensively and objectively.

Through the adjustment and rearrangement of stores with poor efficiency, it helps to optimize the allocation of business resources and formats, and inject new vitality and vitality into the development of the industry.

In fact, the pformation of physical retail industry plays an important role in economic development.

According to statistics, sales of physical goods account for about 90% of the total retail sales of consumer goods, creating an increase of nearly third of the value of the third industry and nearly 1/5 of employment.

In order to promote its pformation, the State Council recently issued the "opinions on promoting the pformation of physical retail innovation", and proposed to promote the 3 pformations of physical retailing, namely, from selling commodities to guiding production and innovative lifestyles, changing from extensive development to quality and efficiency, and from scattered and independent competitive subjects to converged and coordinated new ecosystems.

Zheng Wen believes that the opinions fully embody the State Council's concern and support for physical retailing, which is conducive to enhancing the confidence and determination of enterprises, and is of great significance for promoting the pformation and upgrading of modern information technology, improving quality and efficiency, cross boundary integration, further enhancing the development of new kinetic energy and expanding the new consumption area.

For the future development of the entity store, Zheng Wen is full of confidence.

He believes that in the long run, the ability of commodity selection, resource integration and abundant customers and logistics resources accumulated by entity retailers still can not be replaced, and consumers have also shown signs of "return to the physical store", and physical retail enterprises are expected to achieve "magnificent turn" through innovation and pformation.

There are many reasons for the difficulties in the development of physical retail industry.

From its own point of view, the extensive development mode of retail business and the traditional operation mode of joint point deduction have made it a "property developer" and "two landlord" role for a long time.

Thousands of shops and businesses alike lead to a lack of core competitiveness.

From outside, the operating cost of rent, labor and so on keeps rising, and the burden of enterprises is heavier.

The rapid development of online enterprises has a great impact on the real enterprises.

Zheng Wen said that the market is the decisive factor of the physical retail pformation. Demand is the fundamental starting point of the entity retail pformation, and innovation is the direct power of the entity retail pformation.

In view of these problems, the opinions put forward the main tasks and supporting policies to promote the pformation and innovation of entity retail, and put forward a series of measures from 3 aspects: cost reduction, excellent service and fair promotion.

In view of problems such as duplication of business, duplication of functions and market saturation, the suggestion is that we should persist in revitalize stock and optimize the increment, eliminate backward and cultivate new kinetic energy, and adjust the format structure.

Zheng Wen said that the physical retail industry "to capacity", we must guide shopping centers, department stores, home markets and other formats of enterprises with a lack of competitive advantage to withdraw from the core business circle in an orderly manner; support conditional enterprises from traditional sales places to social experience, family consumption, consumption and cultural consumption center; create a quarter hour convenient life service circle.

Next, the Ministry of Commerce will also launch a shopping center and convenience store "one big one small" two business climate index, from the consumer demand, market potential, business environment and other dimensions, regularly publish the prosperity index and comprehensive analysis report, and guide all kinds of market players to grasp the rhythm of opening up, allocate business resources scientifically, and promote the adjustment of policy guidance and optimize the development environment of local governments.

All reforms can not avoid dealing with the relationship between the government and the market.

Zheng Wen emphasized that enterprises are the main body in the pformation of entity retail.

As a government department, we need to work in a clear direction, create an environment, strengthen services and improve policies.

For example, we need to break away from some policy obstacles faced by enterprises in the development process. In view of the difficulties of setting up non corporate stores, limiting the decoration and decoration of shops, and the high cost of electricity consumption, the government should relax the burden of enterprises and enhance the vitality of enterprises' Innovation and pformation.

The high cost of operation is a prominent problem faced by physical retailing in recent years.

Store rents increased by more than 20% in recent years, leading to a total cost increase of more than 10 percentage points.

The cost of labor, which accounts for half of the cost of operation, has increased by about 10% annually.

Zheng Wen said that the Ministry of Commerce and relevant departments will promote trade associations and intermediaries to build information platform for leasing information of shops, and guide the direct docking between suppliers and buyers, reduce the subleasing behavior of public property rights shops, and effectively reduce the rental of shops.

In order to solve the problem of fair competition on the line, the Ministry of commerce promotes "

The legislative process of the "law" has promulgated the "Regulations on the formulation of rules for the third party trading platform of online retailing", and has drawn up a series of standards such as "e-commerce service standard".

At the same time, joint departments concerned should carry out special rectification of infringement and counterfeiting in the Internet field, and standardize online business behavior.

Zheng Wen said that next step, the Ministry of Commerce will work with relevant departments to build online and offline integrated market supervision tools, create a tax environment for fair competition under the online and offline businesses, and establish a mechanism of trustworthy incentives and dishonesty punishment under the online and offline coverage, and strive to create a fair market environment for competition.