"Jordan" Controversy Trademark Case Knocks Alarm, Trademark "Edge Ball" Can Not Beat.

The controversial "Jordan" trademark case was finally settled in December 8th.

The Supreme People's court decided that Jordan sports's registration of 3 controversial trademarks "Jordan" would damage Michael Jordan's right to name and violate the trademark law.

Insiders told reporters that at present, the domestic market is full of many "cottage" brand, or the famous enterprise trademark edge ball business.

The sentencing of the "Jordan case" is undoubtedly a wake-up call for it.

Today, "

The final judgment of the trademark case will undoubtedly serve as a warning for the enterprises that still want to play the "edge ball" in the future.

"The supreme law has rectified the case, clarified the controversy and gave clear guidelines."

Xu Xinming, a researcher at the intellectual property research center of China University of Political Science and Law, said in an interview that its significance is very significant.

"The supreme law has rectified the case, clarified the controversy and gave clear guidelines."

Xu Xinming, a researcher at the intellectual property research center of China University of Political Science and Law, said in an interview that its significance is very significant.

"Shanzhai" and hitting the edge ball into the wind

Apart from the "Jordan" trademark dispute of Jordan sports, there are still many "unexpected" manufacturers in the domestic sports brand market.

In the first half of this year, Fujian brand Uncle Martian (Anke Martin) was accused of "Shanzhai", the famous American sports brand Under Armour (Andemar) - April 26th, Fujian Ting Fei long.

The brand logo of the limited company's brand can be held in the Greater China brand launch conference. The brand logo released at the meeting is very close to the logo of Andrew mark.

In addition, Fujian Ting Fei Long company also has a "N brand", the main product of sports shoes.

Huang Canlong, general manager of the company, told the media that the company responsible for operating the N brand is the company's new American (International) Holdings Limited.

Insiders pointed out that the name is also easy for people to contact another international sports brand New Balance (New brun).

"This year, the accident of trademark collision between Encore and Andemar really made a lot.

I feel "laugh and cry."

A sports brand expert who did not want to be named told reporters. However, no matter how the outside world commented, these brands did fame by learning the details of other well-known brand products without any clear infringement by the court, attracting consumers' desire to buy.

At home, there are still some brands, such as "ADI king", "Nike king" and "Yao Ming generation".

Another trademark, "Yi Jianlian", is the abbreviation of a sporting goods company to interpret its original intention as "easy to establish links". It claims that it has nothing to do with basketball star Yi Jianlian, but eventually it was defeated by the court.

"China's sports brand cottage, the phenomenon of edge ball emerge in an endless stream."

The aforementioned expert analysis said that the so-called "no law prohibition can be", inadequate supervision, to some extent caused the current sports brand "Shanzhai" the majority of the situation.

"Alarm bell" for the whole industry

Today, the "Jordan" trademark case will be pronounced at the end of the trial, which will undoubtedly serve as a warning for future enterprises who still want to play the "edge ball".

"The supreme law has rectified the case, clarified the controversy and gave clear guidelines."

Xu Xinming, a researcher at the intellectual property research center of China University of Political Science and Law, said in an interview that its significance is very significant.

"The attitude of the supreme law is very clear. Enterprises should be based on themselves, provide goods and services through honesty and honesty, and establish their own brand by their own investment.

If you borrow a famous person's name or a famous brand for free riding, you will be punished by law. "

Xu Xinming said.

He also suggested that enterprises must make an intellectual property assessment and risk prevention in advance.

In the Jordan trademark dispute, although Jordan sports was found to infringe the right of name, he banned the use of 3 Chinese trademarks.

But in the past decade, the company itself has promoted the brand by "two words" of Jordan, and has actually gained commercial interests.

Insiders pointed out that relatively light penalties, there may still be enterprises in the future "desperate."

In view of this problem, Xu Xinming believes that for the loss caused by malicious infringement to the obligee, the principle of "punitive damages" has been introduced into the People's Republic of China trademark law.

"To the malicious infringement, the serious circumstances should be given 3 times the compensation, in that case, it will have a great deterrent to the tort."

In fact, Jordan sports has missed many opportunities.

Zhang Qing CEO, a sports information company, told reporters that "Jordan sports was on the market in 2011. It is because of trademark litigation that there is a" significant and uncertain operational risk ".

In the past 5 years, the sports industry has developed rapidly, and Jordan sports has missed a lot. "

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