Adidas'S New Flagship Store Opened In New York.

According to the world clothing shoes and hats net, German sporting goods giant

This year's sales trend is good, and is expected to hit a record high.

They are gradually recapturing the loss from Nike and Under Armour.

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One of the important strategies of Adidas is to develop the North American market vigorously.

In early November, the group said Adidas

Sales in North America increased by 29% over the same period last year.

As part of developing the North American market strategy, Adidas opened a new flagship store in Fifth Avenue, New York in December 1st.

This is Adidas's thirteenth store in New York.

Adidas has more than 260 stores in the United States and more than 2700 stores worldwide.

"For Adidas, retail is very important."

Claire Midwood, senior vice president of Adidas, said: "because we have to provide consumers with excellent shopping experience."

She added that by 2020, the company's retail sales are expected to account for 60% of total sales.

Brand new design style

The four storey flagship store, which covers an area of 45 thousand square feet (4180 square meters), is located at the corner of 46 street, Fifth Avenue, and is currently the largest store in the world by Adidas.

The flagship store's overall style uses Adidas's new retail design concept and draws inspiration from the American high school gymnasium.

The staircase is made of cement, and the fitting room design style is similar to that of the American high school dressing room.

Customers can also sit in the stands facing the street, watch sports Games broadcast live through the big screen, and the cashiers on each floor are built as a ticket office.

Midwood said that this new design style is very compatible with the company's overall planning.

"One of our strategies is to focus on key cities," she said. "New York is one of our most important cities. It represents not only sports and street culture, but also the rise of many fashion trends."

She said that the future design style will be applied to other stores all over the world, but will adjust accordingly according to the different cities.

In the flagship store, you can find almost all Adidas products, with a total stock of over 2000 stock units, and also provide many exclusive exclusive goods and shopping experiences.

Midwood said: "at present, consumers are not just demand goods, they also attach great importance to shopping experience."

Therefore, the new store in New York pays great attention to "sense of movement" in its design.

Midwood said: "we hope that through this store, we can make sports fans experience better."

Passageway entrance, gymnasium style lighting and so on are all designed to create a special atmosphere in the stadium.

Although there is an elevator inside, Adidas encourages customers to move up and down different floors to reproduce the true sense of the stadium.

Perfect internal facilities

The interior space of a store is divided into two different areas for male customers and female customers. Men's goods are located on the first, second level, and women's goods are located on the third floor.

The fourth level is Adidas Originals (Classic Series) and Youth Athlete (Youth Series).

After passing through the entrance of the channel, the first thing customers see is Launch Zone, which shows the newly launched Adidas products.

At present, the NBA James Harden's signature sneakers and costumes are displayed here.

Launch Zone is near the Grass Roots area, where consumers can buy juice and snacks, as well as small gifts in New York.

There are also personal fitness trainers in this area to provide guidance to customers.

The stand is located in the middle layer, and there is a bronze statue of the founder of Adolf "Adi" Dassler, the same size as Adidas, near the stand.

This is the only place with the founder's statue besides Adidas's headquarters.

The third floor of the women's products sales area has a huge shoe wall, which has opened up a sales area for the training and running supplies of the StellaMc Cartney series.

Female consumers can use the latest Adidas Bra Finder technology, according to their needs underwear support, choose their size and cup type.

There is also a mini runway for consumers to test the comfort level of the running shoes.

In the fourth floor, besides showing the latest Adidas Originals and Youth Athlete products, there is a special area of Adidas's custom studios Miadidas. Customers can choose several different styles as templates to customize their own sneakers, including the most popular running shoes Ultra Boost.

In addition, there are 500 double limited edition of the New York theme Ultra Boost, priced at $265.

After the customer orders, the Adidas will deliver the goods within the next three to five weeks.

The cost of customized service is about 10% of the price of the template sports shoes.

There are custom studios all over the store.

There is also a huge shoe wall for men's customers. There is also a printing shop that can customize the Jersey. Other facilities such as treadmills and gait analysis, as well as areas that sell various types of licensed goods, include football, basketball, tennis and outdoor sports.

In addition to all kinds of goods, there are all kinds of art works in the shop, and a lot of books on fitness and nutrition.

These art works and books will be changed regularly.

In the process of building this new store, {page_break} also attached great importance to environmental protection, and used a large number of original materials and decorations of buildings to reduce the use of new materials as much as possible. Adidas

Midwood said the flagship store laid the foundation for the company's future and provided customers with the promise of "futuristic shopping experience" promised by Adidas.

Adidas's main competitor in the US market, Nike, has just opened a super flagship store with high-tech experience in the SoHo District of New York, covering an area of 55 thousand square feet. The shop has been controversial because its area exceeds the 10 thousand square foot ceiling set up in the SoHo area. The opening ceremony of November 10th was postponed for two weeks.

The UnderArmour flagship store in New York is smaller than the two, which is 20 thousand feet.

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