Is AA Going To Withdraw From China? Online Shops And Physical Stores Will Be Closed.

Over the past year or so,

The bad news (AA) has not stopped.

First, the founder and former CEODov Charney were ousted because of sex scandals. Then they found that the most popular sexy marketing was not easy to use, and began to change the strategy. Then it was November 14th, the second time that the struggling AA filed for bankruptcy protection.

AA's fluctuation also affects China.

On December 2nd, the official website of AA opened to China, leaving only such a notice: "American Apparel" will no longer run the online business in China.

We sincerely thank you for your support and look forward to continuing our service in the local store.

If you have any questions about online orders or returns, please contact our Beijing store.

AA once had a store in Beijing, Shanghai and Dalian. The first store was opened in Sanlitun in Beijing in 2008, and the Beijing fragrant grassland store opened in 2012 was once the largest AA store in the world.

But it may take time for Chinese consumers to return the goods. The store clerk at AA's Sanlitun told reporters that the two stores have already decided that they will be closed before the end of December.

"If you want to return the goods, you can't get away from us, you have to go to the grass garden."

AA Sanlitun store clerk said.

According to the world clothing and shoe net, apart from the preservation of the stores in the US market, more than 20 other overseas markets will be closed. As early as last year, AA has cleared the stores in Shanghai, and Australia's three stores will also be closed in the near future.

American Apparel large scale advertisements in the past years

Like Abercrombie&Fitch, AA used to be the originator of sexy marketing in clothing companies. It has been popular among teenagers in the United States for a long time.

In many university campuses in the United States, Abercrombie&Fitch and AA are the standard of the commercial street in the campus.

But 7 years ago, AA's position became more difficult.

Because the overseas market expansion is too fast, the financial pressure of AA becomes bigger, but in the same year the factory was also investigated by the US police about the problem of illegal labor, which greatly affected the quantity of supply. CEODov Charney did not worry about it. In 2014, it was expelled by the board of directors because of suspected sex slavery and tacit approval of employees to publish nude photos of female workers on the Internet, and PaulaSchneider took over. In those years, the magic of sexy marketing gradually failed, and sales in the United States could no longer stimulate more sales, and sales of AA also stalled.

In 2015, AA finally decided to "put on more clothes" for advertising models that were originally exposed and full of sexual cues to change.

Image.

Last year, AA applied for bankruptcy protection for the first time, continued to engage in business activities under the permission of the US business law, and began bankruptcy reorganization.

We have also reported that investors and new management are trying to change the fate of the once famous brand through three measures.

However, the CEO Paula Schneider did not turn the corner and resigned from AA in October.

And the acquisition of several clothing brands was not ideal, so in the past November 14th, second applications for bankruptcy protection were made.

More interesting reports, please pay attention to the world clothing shoes and hats net.