Fast Fashion "New Homicide Case", Quick Supply Chain Kill Inventory

The inventory problem is a big worry for the clothing industry. Many enterprises have such an experience: after a year of hard work, they have gone to the warehouse. However, some people are happy and sad. In October last year, with net assets of 79 billion 800 million dollars, Bill Gate surpassed Amancio Ortega, who was the richest man in the world. brand Famous for its amazing high-speed supply chain. Garment industry The secret is to use "fast" supply chain to "kill" inventory and light up.

Based on International Fast fashion women's wear The success effect of China's fast fashion women's clothing brand. Zhuo Zhuo Zi We attach great importance to the spanformation of the supply chain: realizing the high-speed circulation of products, reducing the pressure of inventory, meeting the change of consumer demand quickly, and building a more efficient high-speed reaction supply chain.

The design of efficient supply chain is fast and novel.

In the information age, the fashion market is changing rapidly. The traditional supply and marketing mode seems to be struggling in the fierce market competition, and fast fashion is known as "fast fashion" because it can keep pace with the fashion trend and reflect the fashion attitude of the brand. In order to meet the needs of consumers in the international trend, Zhuo has made deep cooperation with famous designers and workshops in Europe, set up product research and development bases in Europe, Japan and Korea and so on, capturing the fashion elements of world clothing, bringing the latest fashion of fast fashion to China at the fastest speed.

At the same time, the outstanding design team constantly collected first-hand information from the world-famous fashion week of Paris, New York fashion week, Milan fashion week and other international fashion week, and carried out R & D innovation according to the actual needs of domestic consumers to ensure that the fashionable elements are in line with international standards.

Efficient supply chain efficient production quality better

In addition to the rapid capture of fashion design trends, manufacturing is also a key step to improve the speed of supply chain operation. The main secret is to shift from the "small quantity" mode of supply to the "small quantity" mode. "Zhuo" is a fast supply chain with "heaven" as its unit. The system of "one day decision and one week work" is a brilliant internal demand. From a design to a sample, a new product will be sold every 7 to 15 days on average. On the production process, in order to ensure the quality of high efficiency production and products, the introduction of high technology production equipment, intelligent management means, combination of personnel and equipment, and no stagnation of production before and after the process will be completed. For Zhuo, for ensuring rapid supply

In the face of the difficult and complex process in product production, the company, with the principle of "less, precise, precise and quick", set up a specialized product R & D department to solve the problem of high difficulty and implement template operation. In addition, Zhuo TSU tasked the distribution chain of the supply chain in a timely manner. In the logistics aspect, the aircraft carrier sand standard mode was adopted, and the North South warehousing logistics center + the aircraft carrier combination allocation was set up, which could quickly catch up the bills and quickly catch up the orders, and the products could reach the shops directly within 2 weeks.

Fine management of high efficiency supply chain to eliminate inventory

In many traditional retail enterprises, shop location, marketing strategy, product innovation and so on are the most important factors for the development and expansion of enterprises. However, with the increasingly close integration of Internet technology and retail business, information management has become one of the most important competitiveness and development engines of retail enterprises.

In this respect, Zhuo Zi carries out the digital tracking and analysis of the inventory and sales ratio of each store every week, promptly carries out the allocation and production adjustment between the stores, and makes corresponding marketing promotion to speed up the turnover of the single product. In view of the digital system's inventory data, the production Department will carefully control the quantity of the single product so as to avoid a large backlog of stock. At the same time, we should respond to the market quickly, deal with the unsalable money immediately, and ensure the fast circulation of commodities. In the annual sales peak period, we will analyze the new products and make timely adjustment of the next order, improve the accuracy of product supply, and make the production and sale process in the supply chain more compact and fast.

Process optimization of high-speed supply chain to promote sales

In fact, the last link of the fast supply chain also includes the efficient rate of the retail sale of the product to the terminal. The reason why clothing is a backlog of stocks is that the terminal does not sell products, resulting in river blockage and poor flow. Therefore, the solution to the problem of high inventory is to improve the sale of retail terminals.

In order to promote sales, Zhuo has meticulously created the "urban partnership" mode, sending elite sales personnel to shop to solve the embarrassment of "novice" on the part of the partners, adopting the mode of direct management pool, optimizing the sales process, and achieving the best situation of mutual win. In addition, under the background of "Internet +", on the one hand, we must upgrade our online channels. On the one hand, we should improve the sense of customer experience of offline terminals and open up a strategy of multi channel linkage so that sales can blossom more and more.

From design, production, distribution to management, sales... Everywhere is a brilliant effort to improve the efficiency of the supply chain. As a well-known fast fashion women's brand, apart from the comprehensive advantages of the brand itself, the fast running supply chain has become a magic weapon to cope with the changing market demand and win the competitors.