Pacific Bird IPO: 238 Stores To Be Aggressive

As of December 31, 2015, there were 3794 stores in Taiping bird clothing, of which 943 were direct stores, 2651 were franchises, and 200 were distributors.

In the electricity supplier channel, Taiping bird clothing business income reached 890 million in 2015, accounting for 15.42% of the company's brand clothing revenue.

At the end of the 2016 double 11 business carnival, Taiping bird won the first performance of the domestic fashion apparel brand in 615 million, compared with 383 million yuan a year last year, an increase of 61% over the previous year.

Currently in the main business

It's vip.com. The main line is Yintai mall.

According to the relevant data, in 2014, Taiping bird's men's clothing accounted for the sixth place in the market, and the women's clothing occupied the fifth place in the market. The latter's WeChat public influence ranked fifth in the latest statistics list.

At the end of 10, the Pacific bird clothing IPO was approved by the securities.

This is the next step.

After that, another family service company entered IOP and planned to raise 1 billion 529 million yuan.

According to the IPO prospectus issued by Taiping bird clothing, the operating income of the company in 2013, 2014 and 2015 was 3 billion 831 million yuan, 4 billion 999 million yuan and 5 billion 903 million yuan respectively. The net profit attributable to the parent company was 212 million yuan, 436 million yuan and 535 million yuan respectively. By the end of 2015, the total assets of Taiping bird had reached 4 billion 103 million yuan.

This

The number of shares issued by apparel does not exceed 105 million shares, accounting for less than 20% of the total share capital issued after this issue.

Haitong Securities Limited by Share Ltd serves as its lead underwriter.

Taiping bird clothing said that after the fund-raising success, it will invest 1 billion 529 million yuan for the expansion of the counter trend and its physical distribution and O2O channel construction, including 238 New Direct stores, and 2000 stores in 5 years.

At present, the group has PEACEBIRD WOMEN, PEACEBIRD MEN, LED'IN Lok Ting, MATERIAL GIRL and children's wear Mini Peace5 brand.

Under the leadership of chairman Zhang Jiangping, the company has made many moves.

ALEXIS MABILLE was officially invested in France's high definition brand, and played a bold role with Disney, Han Huo Huo and duo A dream. The layout of e-commerce and logistics was also arranged. At the same time, nearly 500 million of the first Chinese clothing five star modern Kedong logistics base was officially launched.

In Ningbo, "Taiping bird" has a history of more than 20 years, and is a household traditional clothing brand.

The 3700 stores are located in various cities throughout the country, entering the urban complex, and almost all can see the store of Taiping bird's brand.

For many fans of Taiping birds, fashion is the biggest label regardless of men's wear.

Adhere to the original mind of clothing, the creativity, design, marketing to the extreme.

This year's double eleven, Taiping bird uses the Internet to pform and produce and sell the whole chain. The online and offline efforts make the sales miracle again. The sales of its five major brands are all high with a total sales volume of 615 million yuan, an increase of 61% over last year, of which the wireless end trading accounted for over 90%.

For more information, please pay attention to the world clothing shoes and hats net report.