GUESS Join Hands To Rebuild "Cowboy Spirit"

An undeniable "cowboy power" is becoming the most famous protagonist in the autumn and winter fashion stage in 2012.

GUESS has recently joined hands with Xiong Dailin, Lynn, new director Derek Tsang (Derek), red tide network's Li Jing (Linda) and China's male model Zhang Liang (Sean). With the theme of "Denim is Our World", the "cowboy spirit" has been re interpreted with a bright and smart fashion attitude, and a group of "cowboy portrait" that is full of modern tension and personality has been shocked to become the fashion focus of the whole town.

If you want to choose a dress to make a portrait Exhibition for contemporary urban men and women, cowboy is undoubtedly the best answer.

As the most legendary material in the fashion industry, cowboys have gone beyond the ordinary.

The concept and scope.

Cowboy costumes and accessories are used to witness the growth and glory of fashion icon, movie stars and legend models from generation to generation.

No matter how popular changes, cowboys are always the stars that always shine on the stage of fashion. They are also indispensable indispensable items in every fashion followers' wardrobe.

The "cowboy portrait" launched by GUESS is Wing Shya's palm mirror of Xia Yongkang.

Xia Yongkang's professional photography team specially prepared dark colored glossy materials for background. During the filming, lighting and wind effects were used to create a three-dimensional and hierarchical sense, simple and natural without losing fashion sense.

Under the footage of Xia Yongkang, each artiste has revealed a natural and unique personality. No matter whether he is wearing tight jeans or denim jeans, he is full of the personal style of Guess Denim, which perfectly illustrates a personality story about "fashion choice".

Under the lens of Xia Yongkang, Xiong Dailin's Avatar is a stunning "cowboy goddess". Its graceful posture matches the unique and free style of cowboys. Every detail is emanating an irresistible charm of women.

Speaking of the wonderful cooperation with GUESS, Xiong Dailin, who always liked cowboys, said: "cowboys never quit the fashionable stage since they were born.

Cowboy is a material with deep connotation, and GUESS's creative fashion brand makes it a classic fabric with vitality and forever.

Linda, the female anchor of the popular beauty show, has successfully introduced a fashion lover who loves cowboys. Her playful leisure match is vivid and vivid in explaining the vitality of women. Publicity is not a flashy but light and frivolous attitude.

Linda's love for cowboys is beyond words: "a pair of jeans for self-cultivation is for every female student.

I like to wear a loose jacket as a contrast, so it will not be too feminine, but it will produce a cool feeling. "

On weekdays, the cool Chinese full year male model Zhang Liang plays the role of a cowboy man who is riding a Harley motorcycle and galloping around the city streets. The tailoring of his own body has made the best outline of his neat figure, which makes people fully feel the endless courage and abundant strength that the cowboy brings to the juvenile.

Speaking of his understanding of cowboys, Zhang Liang said: "a good pair of jeans will not be easily deformed and faded after more washing. This is like a mature man who has to maintain a positive and optimistic attitude even though he has experienced adversity and setbacks."

Derek Tsang, the new director, is shining in front of the camera to show the talent and wisdom of the elite men, but without losing the delicate shape. It not only keeps the character of the cowboy born, but also instilles a strong male atmosphere from inside and outside. It also makes people admire it.

About GUESS

Introduction to GUESS Inc.

Founded in 1981, GUESS began to produce jeans and gradually developed into a global fashion brand.

Today GUESS designs, marketing and distributes a full range of boys and girls.

And accessories.

Over the years, GUESS has established a distinctive image and become a household name by virtue of its classic and innovative publicity activities.

GUESS products are sold in major department stores, specialty stores, retail outlets, factory outlets and GUESS.com stores in the United States and Canada.

In addition, GUESS has many franchisees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East.