NE. TIGER Lead The Clothing Market

Asia is the once again brilliant hope of the world's advanced custom fashion.

After the US and Japan, the Chinese market has become the focus of the international top brands.

This year, advanced customization.

Chanel and Armani have entered China in succession.

At the same time, China's first luxury brand NE TIGER also started their "China".

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Zhang Zhifeng, founder of NE TIGER, confidently said: "as long as China's luxury products are revived and emerging, China will be the third step of the global luxury brands.

The revival is intended to be new and new.

NE TIGER has always been the leader of Chinese luxury goods.

Recently, on the night of the bazaar charity, NE TIGER's elaborate women's dress, "Feng Yi", was finally shot at a high price of one hundred and sixty-six thousand six hundred and sixty-six yuan. It was CO produced by international film star Xun Zhou and Sohu CEO Zhang Zhaoyang. All the proceeds were donated to UNICEF by the United Nations Children's Fund.

Mr. Zhang Zhifeng, founder of NE TIGER, said: "as a big importing and finishing country of luxury goods industry, the brand consciousness of China's luxury goods industry has sprouted.

The creation and cultivation of luxury brands in China should go hand in hand in four aspects: cultural sense, national sense, historical sense and fashion sense.

At the 2006 Asian fashion conference, he published the China luxury declaration, putting forward the emergence and revival of Chinese luxury goods, and the "Feng Yi" of the auction made a perfect footnote for this declaration.

"Feng Yi" is inspired by the legendary "phoenix".

Phoenix symbolizes auspiciousness and divine aura. As a totem of the Chinese nation, its decorative patterns are also enjoyed by Empress queens and imperial concubines.

Feng Yi, adhering to the traditional Chinese culture and ingeniously combining the characteristics of ancient Chinese and Western costumes, blended the essence and luxury of China and foreign countries.

The design of "Phoenix clothing" shows the slender figure of Phoenix, with elegant lines.

The shoulder design originated from the Queen's and the imperial concubine's "Xia". The design of the corset is from the Western court ladies' evening dress, which perfectly outlines the graceful curves of the breast, waist and hips of the female. The design of the skirt part is very unique, and the tail style small tail long skirt opens on the right side, showing the sexy charm of the East.

The advanced custom dress is a real luxury. Its charm lies in its traditional craft, basically by manual days or even months.

The "Phoenix garment" fabric has adopted the "Yun Brocade" which has just declared the world cultural heritage. It has a 1500 history of cloud brocade, and its "makeup flower" technology can only be woven by hand even now.

"Feng Yi" also used the "seamless" weaving method that was used when making dragon robes. Only the "Feng Yi" fabric produced dozens of craftsmen and spent 800 hours making it. No wonder "inch Jin Jin Jin"!

The advanced custom fashion emphasizes the unique design and exquisite handwork of the world, even without any cost.

Therefore, the "Phoenix clothing" of NE TIGER also adopted the top fur of the Purple Club in Copenhagen, Denmark, with nearly 50 thousand SWAROVSKI crystal.

NE TIGER founder

"We are doing China's first advanced customization brand," he said proudly. "We hope that after many years, we will be the oldest custom brand in China."