Guangzhou Shopping Malls Are Entering The Discount Season.

Although it is more than half a month away from the "ten one golden week", the sales promotion of Guangzhou department store has been strong.

Just last Friday and Saturday, Guangzhou friendship, Wangfujing department store and Guang Bai department store have made a rare discount, with a discount of 70 percent off.

Insiders told reporters that with the introduction of the "golden nine silver ten" consumption season, business promotions will become more intense.

At the same time, as the major brands go

Big, it is expected that the fourth quarter of this year will be listed on the new quantity will be very small, "now the new products after listing 20 percent off are not sold, it is estimated that the number of new products this winter will not be too large, the space for consumers to choose will be smaller.

"In the economic downturn, consumers are spending their lives in purse strings this year, and businesses have to reduce their discounts. The past" 50 percent off "seems to be nothing.

Last week, businesses in Guangzhou came up with an unprecedented low discount to attract customers: Guangzhou friendship attracted customers in the "62% off of the whole market" on Friday, and Wangfujing launched its second day.

"Women's shoes limited time 70 percent off" large-scale promotions; at the same time, Guang Bai also produced a "low to 70 percent off" promotional response.

It is reported that the discount offered by Guangzhou friendship and Wangfujing in this promotion is unprecedented. In the past, they launched members' day, and the lowest was 50 percent off, but for the first time this year, they gave members a 62% off discount.

The responsible person of friendship said that 62% off of the previous purchases were only open to employees, and for the first time this year, they were open to VIP. "The previous discount on VIP is not so low."

The relevant person in charge of Wangfujing also said, "last week's sales promotion was to meet the group's 57th anniversary celebration. The form of time purchase is the first attempt, and the promotion is also the first time it has been hit so low."

Businesses are riveting, and consumers are naturally soft.

The Wangfujing official said that the sales volume of the store increased by more than 300% over the 6 hour promotion period.

Reporters at the scene saw that women's shoes and women's clothing were especially popular, and almost all the stools for shoe testing shoes were full of people.

In front of the checkout counter, there was a long queue. The reporter counted roughly. There were at least more than 10 people in a cash register waiting in line.

The reporter saw a consumer buying 7 underwear at a time.

Guangzhou friendship is even more spectacular. Reporters arrived at Guangzhou East friendship store at 8 in the evening. Although the activity had started for 5 hours, the people in the shop were still in an endless stream, and customers in the field were also on the same page.

On the same day, the east ring road was heavily jammed, and more than 20 traffic policemen at the scene maintained order.

The relevant responsible person said that the customers were more than expected, "2-3 times more than usual."

At the scene, including electrical appliances, clothing, bedding products have become the most popular products.

voice

Xun Zhenying, chairman of Guang Bai group.

There should be improvement in the second half of the year.

In the first half of the year, retail industry performance was indeed greatly affected.

Previous communication with some experts, including the following reasons: first, the growth of national income is not as good as the growth of GDP last year; if income does not increase, the purchasing power will be affected; two, it is foreign countries.

It will suppress domestic consumption desire; three, the domestic real estate industry will continue to slump.

But in fact, the two quarter has rebounded. According to experts, the second half of this year will pick up, but dare not say that there will be breakthroughs.

It should be better if the joint efforts of the businessmen and the relevant government measures are promoted.

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remind

Don't worry, the sales promotion is still coming!

Last week did not catch up with the low discount promotions Lao Guang need not worry, with the arrival of the "ten one golden week", promotional war will become more and more intense.

Reporters learned from Wangfujing that since September 25th is the real "birthday", there will be a large-scale promotion.

"But the intensity of sales promotion will not be directly reflected in the discount, because last week mainly dealt with seasonal merchandise."

Tianhe department store is also planning the 4th anniversary celebration of Beijing Road store. "On the 21-23 th of this month, there will be more promotional activities in Beijing Road store. At that time, most of the products will be 50 percent off, and 10 percent off will be 55% off."

Tianhe responsible person told reporters.

The most popular modern department store in the city will launch a large scale promotional activity of "400 to 1000", which is equivalent to 64% off.

Luo Jianji told reporters that the sales promotion is to celebrate the 10 year anniversary and will be held on September 14th -23. "If you use the credit card of Bank of China and China Merchants Bank, you can enjoy a discount of as low as 67% off."

He also said frankly, "because of the economic downturn this year, sales promotion is really bigger than last year."

In addition to department stores on sale, supermarkets take advantage of the Mid Autumn Festival to promote showcases. For example, Carrefour buys moon cakes and moon cakes gift boxes at full 200 yuan to send 100 yuan shopping vouchers, buy moon cakes or buy health care products in Huarun, buy 200 yuan for tea and 60 yuan general coupons.

Insiders told reporters that the "50 percent off" suction capacity has been significantly weakened. "This year, including the discount friendship, often shows 50 percent off people. After the discount comes out," gimmick "is not enough, and this year's retail environment is not ideal, so the discount will be even lower in the future.

In the first half of the year, department stores increased by nearly 30 points.

Despite the fact that last weekend, sales promotions were still under the banner of "internal purchase", and the "window paper" of low price goods was not broken, but the pressure of its sales promotion performance was obvious.

From the financial data of domestic retail listed companies in the first half of this year, we can see that the retail sector has increased by 16% in the first half of this year, and the growth rate has dropped by 11.8 percentage points over the same period in 2011.

Among them, the revenue growth of department stores was the largest, with a growth of only 8.6% in the first half year, and a decrease of nearly 30 percentage points over the same period in 2011.

According to statistics, in the 43 listed companies of the general merchandise industry, nearly 40% companies have negative growth in net profit, including Yu Garden mall, Hefei department store, Wuhan Zhong Shang, Tianhong mall, Guang Bai share, Guangzhou friendship and so on.

Among them, the Yu Garden mall dropped 37.54% year-on-year, which is due to the decrease in net profit of the gold jewelry industry compared with the same period last year.

At the same time, the investment income of the joint venture company's gold mining industry is also lower than that of last year.

In fact, many of the companies with a year-on-year decline in net profit still have a good growth rate in the first half of last year.

In the first half of last year, the growth of chengshang group decreased by 28.58% compared with the same period in the first half of last year, while the growth rate of Tianhong shopping mall increased by 40.97% last year, but this year there was a negative growth of 13.34% in 61.43%.

The performance of local two listed companies was also poor, with the net profit of Guang 100 shares decreased by 9.04% compared with the same period last year, and Guangzhou friendship decreased by 5.39% compared to the same period last year.

Guang Bai shares said that this is due to weak sales revenue growth, rent, labor and other expenses rose year on year.

Guangzhou friendship indicated that retail sales in Beijing, Shanghai, Guangzhou and Shenzhen were weak in the first half of the year, which had a significant impact on the performance of the first half of the year.

At present, the national retail situation has not yet recovered to the same period last year.

According to data from the China National Business Information Center, the retail sales of 50 major large retail enterprises increased by 9.14% over the same period in August this year, 10.94% lower than the same period last year.

Among them, the growth rate of gold, silver and jewelry retail sales continued to slow year-on-year, only 4.36%, significantly lower than the growth rate in the past few months.

In fact, reporters in the local department store promotional activities also noted that many of the activities involved in several quarters of clothing, although the brand name of the season, but many last year's winter clothes, or even summer wear.

"Every quarter has accumulated a lot of inventory."

A brand dealer told reporters, "as long as the discount, almost all the clothes sold in the past season can be sold, but now can not be done, especially in recent quarters, have accumulated a lot of inventory, and some even did not break the code."

"It is estimated that the number of new products coming up this winter will be less, because the brands are very cautious now, and they dare not go to new models easily, resulting in a backlog of stocks."

Luo Jianji, deputy general manager of modern department store, told reporters.