Color Characteristics Of Popular Fabrics
(1) the division of fabric color
1. common color (classic color)
Based on past sales and market reactions, it can be used all year round.
color
Such as black, white, camel, navy blue and so on.
2. popular color (key color)
It is the result of more comprehensive changes and changes in each season. It is the result of comprehensive information about fashion launches, trend research institutes, retailers and brands. It is also a new color direction that fabric designers need to pay close attention to.
For a season, we perceive and predict popular color on the basis of contrast, that is, the "evolution" relative to the previous season.
(two) the source of color trends.
1. professional research institutions
International
Popular
For example, the color Committee has organized 25 member countries to discuss fashion color proposals two times a year.
The professional color researchers in 25 countries show their forecast results for the next season respectively. These proposals are information summaries of color related industries in various countries. They also highly integrate these researchers' observations and summaries of social life, consumer entertainment and other phenomena.
The results of the discussion will be aggregated into Inter Color color samples for sale to important manufacturers of fibers, yarns and fabrics.
2. comprehensive information on exhibition
Taking the fabric exhibition in Paris, France as an example, the trend release area set up by the exhibition, together with the colors and fabrics selected and recommended for exhibitions, decides which colors and fabrics to be selected. It is a Specialized Committee with nearly 100 people in the PV exhibition. These members are experienced professionals in the field of flour and clothing, and they have rich and authoritative experience in their respective fields.
3. clothing brand
At the press conference of major international brands each season, there will be an astonishing consistency in the trend of colors, so that a certain color will become a trend.
(three) identification of popular styles of textile fabrics
Fabric
The popular style can be identified from two angles: the handle style and the aesthetic style.
The style of hand feeling is judged from the technical level, and the aesthetic style is judged from the level of art and culture.
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