Problems Needing Attention In Alliance With International Fabric Suppliers
and
International Fabrics
The alliance of brand suppliers or cooperation has become the most fashionable game of Chinese enterprises.
Chinese enterprises have long been divided into three grades: A, B and C, and are purchased according to their grades.
To enable them to create new values in a favorable environment.
The alliance between Chinese enterprises and international fabric brands is a win-win cooperation stage. It is a project to create the future. Only by grasping the key links and starting from the details, the process of cooperation is a value-added process and a win-win process.
Corporate culture for communication
International fabric importers rely on high quality brands.
History and culture are important characteristics of a brand. Understanding its value orientation, service quality, cultural image and business characteristics is an important way to maintain cooperation.
Foreign fabric Brand Company have their established operation plan and development plan, which is of great value to Chinese enterprises.
Knowing its quarterly and monthly sales plan can easily seek its own development and adjustment, and on the other hand, it can accumulate experience for cooperation.
The direction of developing Brand Company market for foreign fabrics can provide a reference for Chinese enterprises to adjust their product mix.
Visiting each other seems to be a kind of etiquette, but it is actually a kind of communication.
In the process of mutual visits, the two sides can establish a mutual trust on the basis of the exchange of commodities, funds and personnel.
Business personnel can be more familiar with the foreign fabric business strategy and marketing priorities.
By observing the distribution channels, the managers of enterprises can more directly touch the quality standards and process requirements of commodities.
Combined with self-learning trade-offs
Implementation of foreign fabric brand suppliers
Alliance
The process is actually a contractual process.
In the process, domestic enterprises maintain a state of cooperation and confrontation with brand suppliers, and then benefit, retreat and orderly.
Strong international fabric suppliers generally have multiple international brands. With their cooperation, they can successfully introduce one or two brands in order to create their own competitive brands in the future market competition.
Chinese enterprises can make concessions in short-term interests, such as sensitive rates of deduction, and other related expenses.
It will be more consistent with the long-term interests of enterprises to foster future competitiveness.
The profit gained by foreign brand fabric suppliers depends on the speed and frequency of commodity supply. The first time, new products will occupy the competitive edge.
New products are always the source of power to launch a new round of sales boom in the market.
Before the new products are on sale, enterprises should start the relevant working mechanism, take the initiative to communicate with the importers in an all-round way with the market forecast plan, and strive to coincide with their own business objectives in the process of their new product development.
Good teachers in cooperation
Fabric brand suppliers, especially importers with international reputation, show strong market competitiveness by virtue of specialization, standardization and informatization of their management.
International fabric manufacturers pay special attention to the research and development of the market, and produce a pattern that accords with the market rules.
Their analysis of market competitors, such as their new product design, market development, marketing activities, price positioning, etc., and their analysis of future market, such as the prediction of fashion trend, the emphasis of their own research and development, the method of discount promotion, the strategy of reducing cost, and the way to speed up the festival, etc., are of great reference value to enterprises.
Brand supplier
It has a relatively high degree of specialization, and has a high degree of professionalism from such aspects as market prediction, project establishment, design adjustment, production and processing, and market sales.
Enterprises can learn and discuss these professional projects that are suitable for actual combat in the management team, so as to improve the overall specialization level.
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