The Sales Gist Of Clothing Marketing People Should Know

Clothing marketers, from an individual perspective, are like special forces.

They must be familiar with products, technology and industry, and these three things are only the beginning of Kung Fu. They are a mixture of engineers and marketers. They need strong technical skills and marketing vision.

In addition, we need to understand and guide customers' needs, organize and provide solutions.

Management and internal coordination efforts, external marketing and internal marketing paving, clothing marketing people need to grasp inside and outside, this is also unique clothing marketing.

From a group perspective, clothing marketing people are like commandos.

A group of competent individuals, who are willing to give up the pleasure of fighting alone, are willing to serve the group members and hunt like wolves. They need strong self-management ability, team coordination consciousness and sacrifice spirit of mutual achievement.

Not abandoning or giving up is the cohesive spirit of team sharing. It is the best embodiment of team spirit to share growth and achievement.

Technocratic market group

Technology is a threshold. In the past, it will grow to be a sales engineer, and the people who are out there will have to rely on worldly wisdom to fight ahead.

From a customer's point of view, they want to deal with people who have real technical abilities, and can also solve some additional problems of their production and operation on the basis of buying equipment or programs.

As a result, professional technology has become the favorite of customer management.

Clothing marketing people obsessed with professional technology often care too much about technical parameters and performance contrast, but ignore what customers really need.

They think customers understand their needs, but they are not.

Customers are confined to their own industries, busy with production, sales and delivery, and the development of upstream and downstream industries is only hearsay and understanding is superficial.

Innovative breakthroughs in conventional thinking

If we want to break through, we must focus on two major latitudes of consultancy marketing and value marketing.

Consultative marketing includes grasping opportunities that others ignore and providing unexpected solutions.

Value marketing should be made in two aspects: hidden opportunities and intermediaries of both sides.

The enlightened business wisdom helps enterprises to formulate development strategies and solutions in an ingenious way, and further open up the industrial chain, so that customers can get out of the plight of single competition and step onto the new realm of operation.

Customers are the most intimate people.

Clothing marketers, especially those who are responsible for selling responsibility at the front line of the market, have recently been in contact with their customers, but they are always unsatisfactory. Why?

Clothing marketing depends on the system. It relies on the team. There is no strong support for the quick response and the customer oriented rear area. Relying solely on the one or two "ghosts and ghosts" who walk in front of the customers, customer sentiment maintenance is bound to be inferior and seven coaxing eight deception.

The attitude towards money is lighter, and life is worth more.

One

Sales managers sell billions of dollars every year, so that people often regard sales managers as dealers, and they themselves are heavily infected by businessmen: they only sell well, consider only the gains and losses of personal rebates or bonuses, and rarely consider the market of the enterprises or the industry.

It seems that the company's expatriate salesmen are actually product dealers, and they do not have to pay for their own products.

They collude with distributors or customers, suppress company prices, deduct the interests of customers, or share the profits of channels.