Chinese Women'S Wear Brand Goes International

Walk into what is known as the world's largest department store.

In some expensive clothing labels, we can often see the word "made in China".

In some of the world's biggest supermarkets, WAL-MART, Kmart or TARGET, all kinds of Chinese women's clothing can be seen everywhere in professional shops and discount shops all over the street. From the MAGIC clothing and accessories fair, the CPD ready to wear trade exhibition, the New York international fabric exhibition to the New York International women's wear and dress exhibition, there is also a figure of "made in China" women's clothing.

Relevant data show that the number of women's garments made in China has exceeded the sum of the world's total output and occupy 1/5 of the world's market. However, the Chinese women's clothing brands are rarely seen on the international stage.

Even in China, the high-end and high-end women's wear market has been dominated by a large number of famous international brands and second-line brands. Beijing's top professional market, Wang Fu and China World Trade Center, are almost monopolized by international brand names. In the high-end department stores such as Seth and Yansha, domestic brands only account for about 40%. In SOGO, Parkson, Zhongyou and other high-end shopping malls, the competition with the international second tier brands is already the top brand in China.

Nowadays, the brand has become a symbol of strength. If an industry does not win the brand in the international market, it will be in a passive position in the fierce market competition.

It is the important task for Chinese clothing enterprises to make the "made of China" women's clothing as a famous international brand, and to make the Chinese women's wear brand win the right of speech at the international level.

In order to mature and develop steadily on the international stage, Chinese women's clothing brands must have their own distinctive characteristics in terms of design, style, fabric and sales.

To take the international route, we must first stabilize and start a clear brand positioning.

Nowadays, people's lifestyles and life stages are colorful. Women of different ages have different aspirations, requirements and choices for clothes.

Domestic women's clothing enterprises should first conduct a detailed study of women's wear consumer groups, establish a brand awareness of market awareness, select specific consumers, grasp their psychological characteristics, design, produce and sell women's clothing brands according to their consumption habits, and build a specific style according to their consumption psychology.

At present, the domestic women's clothing brand positioning is generally targeted at female consumers with higher cultural accomplishment. Their psychology is relatively stable, their working environment is more elegant, and their careers have a certain foundation, such as: foreign-funded enterprises, government departments, company staff, etc.

Thus determining the needs of their own temperament, natural dress is also positioned accordingly.

They want to show a full and steady external beauty, but at the same time, they want to stand in front of the costumes and keep pace with the fashion.

Therefore, the requirements for clothing are usually steady, elegant, concise, novel and unique.

The design of lengthening, widening and lengthening the proportion of the body of some women's clothing brands has ingeniously disguise the deficiency of the female's body shape, and has made a slight modification of the proportion of the figure. The lifting and lowering of the waist section is a perfect golden ratio for the female wearers. It combines the trend of the international fashion and the movement of the times, and expresses the beauty, elegance, nature, solemnity and practicality that can be felt.

The success of Sly in 1994 was due to the accuracy of brand positioning.

When domestic women's clothing brand is very broad from product style to age, Sly insists on making overcoat only.

Narrow positioning and narrow market make Sly get a wide income. From 2001 to 2005, the market share of several years continues to rank in the forefront, becoming "China famous brand", "China famous trademark" and "China exemption product".

Smooth: material + style + fashion + sales

China

It is impossible to achieve international goals overnight, and we need to improve ourselves in many ways.

The development trend of women's clothing market is that the factors of market competition become more comprehensive. In the past, low prices can win the market, and the future may be just cheap and inexpensive, no longer accepted by the market. The market needs more brands. In the past, a fashionable new style will enable enterprises to win the market and win consumers, and the future style of women's clothing may be a flash in the pan in the brand market.

Nowadays, consumers not only demand better products, but also require brands to satisfy their unique psychological feelings, and consumers will also care more about the unique experience in the purchase process.

If any link is not in place, the brand will be defeated in the competition.

Market demand for women's clothing brand should not only achieve better product image, brand image, but also require a good corporate image. Even the personal image of the entrepreneur and the designer should match the brand.

After the competitiveness of the comprehensive factors is improved, the Chinese women's clothing brand can stand out in the severe brand competition in the future, so that it can move smoothly in the international process.

Shandong's launch of gas Phil women's clothing has taken the lead in recognizing this, increasing the capability of independent research and development, speeding up the development of the participation of intelligent designers of world-class fashion designers, and further establishing and optimizing a solid group from fabric research and development to brand design, sample and clothing production. It always adheres to the design concept of "quality of life" and the brand concept of "culture, taste and fashion", and forms the unique style of JASFEEL brand's simplicity, elegance, harmony and fashion. It satisfies the all-round needs of consumers' leisure life with comfortable fabrics, detailed details, exquisite workmanship, rich colors and fashionable styles, and lays a solid foundation for the smooth walk in the international arena.

Acceleration: Design + Innovation

What's missing is the design elements of our women's clothing brands.

Many women's clothing in China always think that home flowers are not as fragrant as wild flowers, while they worship foreigners while they do not think deeply about their own clothing culture, so that our traditional dress such as cheongsam and so on can not form a trend with their own brands, and are familiar with the majority of women in the world.

From its own perspective, we have the Shu culture in Sichuan and the water culture in Jiangsu and Zhejiang provinces, which provide natural resources for our design ideas.

The Chinese women's clothing brand should go international. In the long run, we must start from the Chinese cultural roots, develop the charm of our traditional costumes and integrate the elements of internationalization, and create a fashion culture that belongs to China. Only in this way can Chinese women's clothing become the helmsman of the women's fashion world.