Women'S Clothing Market Is Changing.

In recent years, with the vigorous spread of Korean dramas in China's film and television culture circles,

It's getting hotter and hotter in our country.

Recently, reporters learned from the department store in Beijing that at present, almost all the female fashion brands in Beijing's department stores have the styles of Korean women's clothing. Meanwhile, women's clothing, which is simple, personalized and elegant, dominated by domestic designers, has been crowding out of the popular stage for 4 years, which has been popular in Beijing for over the past years.

Consumers are wary of foreign brands. Korean clothes are mostly made in China.

Now, in our streets and lanes, if you see a girl in the street, wearing a T-shirt on top of her vest, wearing a knee breeches under her head, wearing a bright scarf on her head, and wearing an exaggerated waistband around her waist, the girl is mostly Han, because she is full of Korean flavor.

According to a staff member of Jos Fina, a Korean clothing company in Beijing, there are many young people in Beijing who advocate this "outfit", while the counterfeit Korean clothing is more. They are looking at the preferences of consumers and doing a lot of counterfeiting.

Since last year, Hanfu, which has been popular for two years in major cities of China, has landed in Beijing. At present, Hanfu has become popular in Beijing.

According to China

According to the head of the association, the popular Hanfu is divided into formal dress and casual wear. The main style is that the color is more beautiful. It looks small and meticulous. It is very particular about the matching of scarves, belts, ornaments and decorations.

She said that at present, there are many brands of Korean women's clothing in China, almost all brands are integrated into the elements of Hanfu.

Yesterday, reporters visited the Wangfujing department store and Xidan department store to learn a strange phenomenon. The clothes sold in the prominent positions of women's clothing floors in the department store are much more Han flavor, while the marginal location is a well-known domestic clothing brand for consumers.

At present, the head of Korean clothing brand Jos Fina clothing, who is very popular in China, said that at present, the Korean clothes imported from Korea are only genuine products from the regular stores in Beijing. Others are imitation products produced by domestic manufacturers, with many brands and miscellaneous brands.

He introduced that the price of imported Hanfu is high, the average price of each pair of trousers is over 100 yuan, while the price range of domestic products is large, ranging from tens of yuan to five hundred or six hundred yuan.

In addition to the price difference, the imported clothing is better than China, especially in dyeing.

The fashionable style of clothes is always the prevailing fashion when everything is fashionable.

Before the Korean wave hit, the simple, personalized and elegant style led by domestic designers has been popular in Beijing for 4 years.

"Originally simple and personalized women's clothing should be the mainstream of the city, but it has been replaced."

Insiders said.

Before 2001, it was only three years before and after 1998. The women's wear in Beijing experienced two popular trends. First, the Taiwan style dress with colorful and orthodox style was the main style. Around 2000, Beijing became popular with Hongkong's OFFICE professional wear. Now the brands have begun to marginalized.

Although the women's clothing market in Beijing has changed in recent years, it still has to lag behind for two or three years compared with many other international cities.

Insiders said that as early as 2002, Hanfu had already landed in many metropolises of the developed countries in Europe, and it became popular in 2003, and Beijing has only started to prevailed.

In addition, he also mentioned that after the Korean industry is predicted, women's clothing will start to wear Korean casual wear.

He said that the popularity of Hanfu is due to the large number of Korean dramas and other works that reflect Korean culture. But from the international perspective, the popular elements of clothing come from leisure.

At present, in Shanghai and other big cities, Korean casual wear brands have begun to enter.

Many Korean costumes have always insisted that professional and diverse design styles will be further reflected.