The Difference Between Event Marketing And Activity Marketing In Garment Enterprises

Now Event marketing And activity marketing is used more and more frequently in network marketing. For network companies, the most important way of network promotion is event marketing and activity marketing. Many people can't distinguish between event marketing and event marketing. They always confuse event marketing with activity marketing. I am here today to distinguish event marketing from activity marketing.

Event marketing has always been mistaken for event marketing.

The event is usually regarded as a very successful event marketing, but in fact, it is a marketing campaign with planned columns. Before throwing the watch, the time, place and content of the event were publicizing with the help of the media. The news attracted the widespread attention of the local people, and then the good reputation of the event was formed. After that, the sales promotion and the media attack were carried out in line with the line, and finally opened the Australian market. The successful marketing campaign successfully sold the product.

Generally speaking, event marketing is mainly for the planning of a major event or a famous historical event, resulting in a strong news effect. Event marketing his propaganda time is gone in the past, can seize the time to achieve the purpose of marketing, but for many promotion personnel, can not find the hot events and products have anything to do with, which will lose a lot of opportunities. At the same time to achieve the purpose of marketing, reduce advertising costs.

And activity marketing is a long time preparation, every detail and process of activity, the goals to be achieved are modified through many times. If the execution of activities is completed according to the activity plan, the activity will be more successful.

Events are sudden and are constantly changing according to the progress of events. And activities are prepared over a long period of time. Clothing enterprise An activity marketing conducted within a certain period of time.

In terms of interaction, event marketing lacks interaction and feedback, which is to achieve the goal of marketing and enhance popularity by relying on a unilateral I Nanxi communication. Activity marketing is a set of mechanisms for carrying out the system before making interaction. It can not only set up brand image, but also make systematic planning.

As far as adaptation is concerned, event marketing is commonly used in enterprises with low popularity, urgent need to open up the market, or inferior brand image. There is no taboo in activity marketing, and the risk is small.

Therefore, according to the above points, it is a complete proof of event marketing. Activity marketing And what effect can they achieve? Obviously, the marketing controllability is higher than the event marketing in the ongoing activities, so we need to consider various aspects in the publicity process, which is the final goal and the effect is consistent.