The Essence Of Clothing Brand Display Work

Let's analyze it first.

The essence:

The clothing brand needs not only the product itself, but also the store can create a store atmosphere suitable for brand positioning. Here, "atmosphere" is the most important part of visual merchandising. Chen Li wants to control the "atmosphere". This atmosphere needs not only display itself, but also the decoration effect, lighting effect and clever combination of visual elements such as POP. Therefore, we now understand that Chen Li should be able to combine the store decoration, lighting, POP and other elements to achieve the brand needs to sell the "atmosphere" of the people, rather than just go to the shops to swing clothes and clap their butts.

This is the most frequently occurring phenomenon in many enterprises. The shop master does not pay much attention to the planning of the shopping channel, or the design of the channel to the shop designer, and gives the POP design to the graphic designer. Chen Li often works on a pile of already designed clothes, a well planned store, and a well designed POP.

Before that, there was often no communication between designers of different divisions.

The final result is the narrow working face of Chen Li Shi, the passive work, the farfetched display of creative themes, and the overall sense of sale is not strong enough, and the effect is greatly reduced.

Mr. Chen's personal ability is not bad, but he lacks.

Sense of management, no display team, alone, can only take care of several self run stores in the region where the head office is located, and shops in other parts of the country are too long to be able to focus on it, let alone support and guidance.

This is also a common disease in many enterprises, and the nature and importance of the exhibition department are not enough. In general, hundreds of shops and display departments in the domestic clothing companies go up to a few people, and there is no Exhibition Department at all.

And overseas brands in the display sector investment more than domestic attention, such as the three brands of ONLY, JACKJONES, VERMODE, each brand under the brand of the division, there are at least dozens or even hundreds of Chen, each Chen Li division is responsible for the shops are basically 5-6, so that you can guarantee a daily shop to adjust the display, a week can do 5-6 stores display.

Chen Li Shi's emphasis on foreign brands; these brands are not only devoted to the display of manpower, but also have a set of scientific and reasonable display management methods. From headquarters to every branch in the world, there are display teams. These brands are basically every shop that adjusts shop display every week, and the display is adjusted to be uploaded to headquarters by every branch company Chen Li.

The store display assistant should be adjusted and guided again and again, so that the display of each store is basically consistent with that of the headquarters. The management mode and the huge team from top to bottom have formed a fast and effective execution system.

This is why we can see that the display of every brand in every foreign country can be consistent.

Therefore, display work must have team cooperation, and the need to develop an effective management system, so that we can achieve national unity.