Management Of Display Equipment And Appliances In Clothing Stores
As the configuration of display equipment determines the passageway in the store, it is very important to make good use of display equipment. However, for a ship, most Clothing retail store It is hoped to equip beautiful equipment display cabinets, display tables and counters. These display props and other display articles will not only make the goods outstanding and attractive to customers, but also facilitate the management of goods and the arrangement of the site.
As the configuration of display equipment determines the passageway in the store, it is very important to make good use of display equipment. However, for a ship, most stores want beautiful equipment; On the contrary, we do not study the display equipment, but use whatever display equipment is available. Such stores also exist in large numbers.
Pay attention to the following points when using display devices:
1. Commodities that need to be exposed for display cannot be placed in the display cabinet.
2. commodity Display appliances must conform to the nature, shape and color of the goods.
3. Don't put too large display cabinets and high counters at the entrance of the store, or customers will not be able to see the interior of the store.
4. The display cabinet is usually placed in the store, and a channel should be left to make it easy for customers to enter.
5. Display tools should not be single, but high, low, large, small and other styles.
6. Display tools must not be too many.
Display equipment is an important place to receive customers for face-to-face sales together with the counter. The height of the exhibits should be from the customer's eyes to the chest. This height is the best for display, so this part must be fully utilized; Recently, there are also transparent top freezers and frost displays closely related to food; In addition, it is necessary to use the pillars and display shelves in the store for hanging; At the same time, beautiful display tools of various shapes and performances should be made.
In a word, if we want to make full use of all parts of the store, make it lively and full, and make the display equipment attractive, we should carefully study the above points. Especially in the need for new Display equipment In many first-class stores, in order to better play the role of display equipment, research is being carried out to make various beautiful and applicable display equipment. Whether in the same trade or other industries, we should pay full attention to the tendency of first-class stores. Not only imitation, but also flexible use after research according to the specific situation of your own store.
As for the use of display shelves, they used to place the same range of things as display shelves. Recently, concave display has been implemented, which has made improvements in the goods that are convenient for customers to visit. The display shelves are replaced with special ones, whose height and width are consistent with the space of the store and the size of the goods. In addition, in order to make small commodities easy to see, small commodities should not be placed in the display rack, but should be placed in the front so that customers can easily see them. As the display shelf is very high, the goods on it cannot be reached by the customers, so the goods that can be reached by the customers must be placed below l60cm. In case of famous brand goods, the height should be within the reach of the clerks.
If all the walls of a deep shop use display shelves Exhibition Equipment Will appear excessively monotonous. The corner inside the shop can be used as a stage and display model for special business rooms. In short, the store space should be effectively used.
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