Principles Of Clothing Display

In today's increasingly fierce competition in the retail industry, all kinds of promotional tools are utilized by retailers as much as possible. Meanwhile, businesses use various technologies and means to decorate the atmosphere in the store stores to promote sales.

Commodity display is becoming an important indicator of retailer's quality.

From simple management

Display is in fact meticulous and meticulous. If we can carry out according to the basic requirements, we can effectively enhance the image of the store and promote sales.

Five principles should be followed in the display of commodities.

1. sense of focus

In the display of clothing and clothing stores, we should take the main products as the core, fully embody the principles of key products display, and focus on the theme, selling points of products or wearing feelings and associations through the POP (focus advertising).

Display goods around the theme, strengthen the style of the merchandise, and keep the overall presentation of the store concise, clear and reasonable.

To achieve sales, we should also pay attention to the combination and unification of commodity display points and surfaces.

2. sense of quantity

"Quantity sense" is a very important principle in commodity display.

For a clothing store, only a sense of quantity can attract customers' attention and interest.

Display is also an important condition for the vivid image of a store.

When using the principle of "sense of quantity display", we should pay attention to the display of similar commodities in the adjacent shelves or locations, so that customers can easily find the clothes they need according to the same style and the same type.

3. sense of completion

The sense of complete product is to ensure that a brand or a series of products can be fully integrated and centralized, so that customers can have more choices and display the neat and beautiful effect on display.

While adhering to the principle of complete display, store stores should pay attention to the related display of clothing and merchandise.

Because many clothing and clothing products are related to customers' mind. When customers buy a certain product, they will need to match the relevant products or arrange carefully through the store staff, so that when customers buy a garment, they find another accessory is a good match, so the display of related goods is very necessary.

4. clean

Hygiene and tidiness are a requirement for customers to display products and even the whole shopping environment.

Store staff

At the same time, we should pay attention to the hygiene of goods, hangers and display boards, and ensure the cleanliness and cleanliness of clothing and clothing products, and reflect the cleanliness of clothing products.

5. sense of color

Many customers shop in store shopping is impulse buying, and the factors that cause customers' impulse buying desire are not only price, variety and other factors, but also the beauty and visual impact of clothing packaging bags is also one of the important factors.

Therefore, on the one hand, store stores should display products in areas with good lighting, good visual effects and enough brightness to ensure the prominence of key commodities and enable customers to stimulate their impulse to purchase.

On the other hand, brand enterprises should reverse the color sense and products and accessories, such as the famous women's clothing brand VEROMODA. Many young female customers all like the color packaging bags of the brand. Some of them even like the brand because they like their bags.

Therefore, businessmen should pay enough attention to the design of brand clothing packaging bags.

In addition, the display is on display.

Store staff should pay attention to the collocation of all kinds of merchandise when they are presented. The combination of cool and warm colors is suitable to avoid the centralized display of different colors of different commodities, so as not to cause visual confusion of customers.