Commodity Display Skills In Brand Clothing Shops

In the process of commodity display, the two factors that affect the display are the feeling and display skills of the product itself and the salesperson to the customer. The display process is a process for customers to understand and experience the value of merchandise, and is also the best time for salesmen to appeal for product value. What can be more directly felt than customers' personal operation products? Before customers are brought to the merchandise, they can fully understand the appearance, operation method, function and benefits brought by the customers through physical objects' viewing and operation, so as to achieve the purpose of sales. The changing display is Brand clothing shop A very important part of marketing is not only the brand clothing store operators attach great importance to it, but also the suppliers who have the concept of channel marketing also attach great importance to this point. They will always do their best to win the opportunity of changing display in shops, so that the power of changing display is strong.

　　 Large display

Also known as heap boxes. display Or mountain display, in the store to open a space or remove the end frame, a single commodity or 2 to 3 items of goods for quantitative display, known as a large display. There are several appeals for large display: price appeal, seasonal appeal, action or festival appeal, demand for new listing, mass media publicity.

　　 gundola display

The demand for end frame display is also the same as that of a large display. There are as many as 5 items on the shelf display items, but the items and items must be connected. In addition, it is best to have a display theme. For example, we make a "barbecue special", which can display barbecue sauce, soy sauce, carbon fire and barbecue net on the same end shelf. But if you put the milk powder in this "barbecue special", it will be out of line. At the same time, when there are five items in the end shelf, one item can be selected as a victim of price appeal, and the other four items need not be sacrificed. Otherwise, this display will not contribute to the interests.

　　 Connected display

Related exhibitions, displaying different categories, but complementary products. customer When you buy A products, you will also buy B products on the way. For example, salads (celery, lettuce and carrot) are often displayed on the side of our supermarket department. Salads are often displayed next to the steak of the animal husbandry department. These are typical examples of display. Guan Lianchen column can promote store activity and increase the average purchase point of customers. It is indeed a good display skill.

　　 Outstanding display

Sometimes it is possible to display the grooves and make some corrections. Next, do not remove the shed boards, and then change the slope to make them stand out or display on the side, or use some baskets to put the goods in the basket and display them beside the relevant merchandise. This is also a highlight of the list. It highlights the display that can attract customers' eyes. But in the same shop, it is not possible to use too many salient displays at the same time, so that the route of customers' return can not be smooth, so it will be more than enough.

　　 Comparative display

Comparative display is to classify the same goods, according to different specifications or different quantities, and then display them together for customers to purchase. This display method is called comparative display. For example, if a jar of coffee can be sold for 20 yuan, while the 6 can only be sold for 100 yuan, we can display a single package and 6 cans of coffee together. It can be compared that the 6 cans of coffee are cheaper, and stimulate customers to buy 6 cans. commodity However, we should pay attention to the fact that the purpose of our marketing is to sell 6 cans, so the quantity of 6 cans can be more and the quantity of single cans should be relatively small. Another example is to display the same brand of cream 220Z and 160Z together, and the price of 220Z is very close to 160Z, so that it can set off the cheap price of 220Z, so as to stimulate customers to buy 220Z cream and achieve the purpose of selling. Generally speaking, comparative display must be well planned by price, package and number, so as to achieve the maximum effect.