New Marketing Rules In The Era Of Brand Clothing Network

When the Internet enters mobile phones, it means a brand new.

Coming, this is a brand new era in which everyone is a TV station, everyone is a microphone, and everyone is a network spokesman. This is an era of instant interconnection and instant interconnection.

In this era, the brand building environment we are facing has undergone new changes. The biggest changes are 2:

1, customers in the world have become a three-dimensional whole. If necessary, they can easily find each other. In this case, the situation that the enterprises do not understand is already known to the customers.

2, the society has entered an era of more pparent operation. In this new era, pparency and integrity have become the values that must be fulfilled in the operation of enterprises. In this era of new values that must be adapted, customers have more powerful power for enterprises.

Under these two changes, the original criterion of brand marketing has undergone a brand-new change. For business operators, it is necessary to change the way of brand building to adapt to brand new marketing in the new era.

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So, what are the new rules of brand marketing in the new era of Instant Internet?

One of the new rules: from "consumers" to "people living"

In the new era, brand marketers must understand that there is no consumer in this world, because the purpose of everyone buying products is not to make the enterprise make money, but to realize the value of their needs.

Therefore, the brand in the Internet age is an important reference for helping customers make easy decisions, because today's customers are too many choices, and they have too little time to choose.

Therefore, when a brand helps customers choose themselves, and can really satisfy the needs of customers, this brand is firmly built in the minds of customers.

So,

A person must be an adult, as a living person, as a living person, and can not be used as a symbol of consumption.

Brand operators must face the customers with a frank attitude. The era of customers who don't know anything is gone.

On the contrary, in the era of Internet, customers have more information than enterprises, and more and more customers are well versed in the way of marketing communication. The influence of customers is so great that they can often pull a brand from the altar to the hell in less than a few minutes with less than 140 words (micro-blog).

There are countless cases around us.

Two of new rules: from image to value first

In the new era, the essence of the social network represented by micro-blog is the age of "fish looking for fish and shrimps for shrimp". It is a new era of differentiating the community with values and hobbies. A living in the US can find a customer in China and mainland through the Internet, just because they have the same value preferences or special hobbies.

In this new era, customers want to be able to buy this way.

Brand product / service: its values and ideas are consistent with the values and ideas that you admire or admire.

Therefore, today, more and more customers are increasingly eager to understand the values behind the corporate brand. The brand's business philosophy and values are becoming more and more important to customers.

This is especially evident after the emergence of an ever emerging food safety incident in mainland China.