The Relationship Between Clothing Color And Clothing Marketing

When it comes to new products, it is important to consider consumers' visual appearance and color as the primary factor of shopping.

1% voice / smell 6% texture 93% visual appearance

85% of consumers purchase color as the primary factor when purchasing special products.

Color and brand

Color can increase brand recognition by 80%.

Brand recognition is directly related to consumer trust.

Color and consumer color are one of the most beneficial design methods.

There are, of course, exceptions.

Attractive colors for North Americans are not necessarily attractive to Indians.

The following is the color that affects North American online shopping.

Yellow optimism and youth are usually used to attract people who just go shopping.

Red vitality makes the heartbeat accelerate the manufacturing urge common in the clearing and selling.

Blue creates trust and security. It is common in banks and big businesses.

Green is associated with health. The easiest colors for eyes are usually used to relax in stores.

Orange is aggressive, creating a call for action: ordering, buying or selling.

Pink romantic and feminine are usually used to sell women and young girls as consumers.

Black influence and fashion are usually used for marketing luxury goods.

Purple products, commonly used to relieve pain and calm state of mind, are commonly found in cosmetics and anti-aging products.

And consumer color has the unique power to attract a certain type of consumer and change consumer behavior.

Red, orange, black, blue: impulsive consumers - fast food, Outlet Mall, and clearance sale.

Dark blue, dark blue: consumers who consider the budget - banks and large department stores.

Pink, sky blue, Rose: the traditional buyer -- clothing store

Other factors that affect color are not the only factors that affect consumer behavior.

For online shoppers, design, buzzwords and convenience will affect their demand for stores.

Overall, for many online shoppers, bad website navigation and overall design are the reasons why they do not buy a website.

42% of the consumers choose their consumption choices in the overall design of the website. 52% of consumers do not become repeat customers because of the overall aesthetic of the website.

Time factor, speed, efficiency and convenience are one of the reasons why shoppers like Internet shopping.

If your website is five seconds slower than its competitors, this means huge economic losses.

64% of online shoppers do not shop because the website is slow to respond. The increase in loading time by 100 milliseconds will result in a 1% reduction in sales.

Retailers rely on advertising words to stimulate consumers' emotions.

The right word for "force" is the reason why consumers shop in a retail shop instead of in other stores.

If there are sales signals in the window, 52% of consumers will enter stores, 60% of them.

Feel assured that goods that are associated with "assured" will purchase such goods.