Wuhan Han Style Clothing Is Different From Traditional Industries And Needs To Inject Creative Spirit

Han School clothing Growth needs creative support, which is different from tradition industry

A few days ago, Ms. Zhang, who returned to Han from overseas, went to buy Chinese made women's clothes in shopping malls such as Wuguang and the Asian Trade Center. After shopping around several major stores, she was very impressed: Why are there only five or six brands of Han style clothes today? Is the Han style clothing really as declining as the rumor says?

It is positioned as difficult to grow up in traditional processing industry

"Now many people in the society think that the clothing industry is a traditional industry, which is actually a lack of understanding of the clothing industry." Industry insiders said that the understanding of the clothing industry can be divided into three aspects, one is the processing industry, that is, OEM; The second aspect is fashion, which needs to create its own fashion brand; The third aspect is luxury brands.

In these three aspects, except for the first one, which is the traditional processing and manufacturing industry, the other two need great creativity.

"The clothing industry itself is an industry integrating culture, fashion and creativity. It needs great creativity in both clothing design and brand promotion and marketing."

In fact, the Han style clothing needs to be gradually improved in the development of these three aspects. Unfortunately, the Han School Clothes & Accessories In the process of growth, it has been positioned above the traditional processing industry and not included in the category of creative industries.

"The development of industry needs cultivation process." Han style clothing The development of the industry, he said, Han style clothing has been groping and developing in the market environment from beginning to end, which can be said to be growing in the cracks of the market.

If it can be supported, guided and driven by the relevant government departments, it is believed that the transformation and upgrading of Han style clothing can reach a higher level and is expected to grow into another 100 billion yuan industry in Wuhan.

It is understood that at present, the output value of the Han style clothing industry alone exceeds 40 billion yuan spin 、 cloth It is only a matter of time before the output value of relevant supporting industries such as buttons can be turned into a hundred billion industry.

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The development of Han School needs industrial clusters

"For 20 years, we have been in shortage of production capacity." When talking about the development and current situation of Yuantian, professionals said, "We are not processing enterprises, we are manufacturers of women's fashion."

In fact, in recent years, in order to expand their production capacity, Han style clothing leaders have set up factories in different places. One of the main purposes is to expand their own production capacity. But even so, professionals are still worried about the lack of production capacity: it is difficult to select good OEM brands locally.

"Processing services also need to create brands." He said that Wuhan's clothing industry is relatively weak in this area. He believes that there is no brand for OEM and OEM. "This is a big mistake. Agency industry can also have its own brand. For example, Foxconn, which everyone is familiar with, is actually the king of OEM. Can you deny that Foxconn is not a brand?" Liu Shuren asked.

"Some small and medium-sized enterprises in the Hanpai clothing industry can consider doing OEM brands." He said that the development of the Hanpai clothing industry needs division of labor and cooperation to make it bigger and stronger.

"To form a resource that can affect the national clothing industry, we also need to actively promote industrial clusters." He said, "We hold high the banner of Han style clothing, not to obliterate personality, but to publicize personality and jointly develop into a Han style industrial cluster."

In fact, this idea of colleagues of the Garment Chamber of Commerce has gradually become a reality.

In the second half of this year, Hanpai Shanghui Investment Co., Ltd., which was founded by 14 chairman units of Wuhan Garment Chamber of Commerce with a joint investment of 100 million yuan, has begun to operate. It intends to inject fresh water into "Hanpai Garment" through the power of capital.

"The industrial transfer of Han style clothing is urgent. Hanzheng Street is moving out Clothing enterprises They are also moving out. " Professionals say that it is imperative to make Han style clothing bigger and stronger, form industrial clusters, and turn the location advantage of the thoroughfare of nine provinces in Wuhan into economic advantage. It is understood that Wuhan Garment Chamber of Commerce has started to select the location of industrial clusters, and Hankou North, Xinzhou, Honghu, Hong'an and other places have been included in its scope of investigation.

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