Differences And Advantages Between Clothing Franchisees And Agents

With the integration of the global economy, the development of chain business is just like Sunrise, which is an irreplaceable trend. Nowadays, chain stores in all walks of life are springing up like mushrooms clothing The agency and franchise models are very popular. What's the difference between these two models? Which is more advantageous? Let's see Xiao Bian's slow analysis.

　 　 Clothing dealers And agents

Both manufacturers and agents can set up franchisees. Manufacturers usually set up several franchisees in each city or region; Agents can also set up several franchisees in a certain area.

Generally speaking, franchisees need to have considerable financial strength, while the headquarters provides technical support, management, operation and supervision systems, personnel training, and corporate image signs that match the products or business projects. Product manufacturers or project headquarters use chain brand advantages and competitive advantages to achieve mutual benefit.

An agent is a business that is authorized by the manufacturer to sell a product in a certain region during the sales process. It is divided into regional, national, provincial and county-level agencies, as well as exclusive agents, general agents and hierarchical agents. All agents have corresponding privileges. In principle, the lower level agents are managed by higher level agents. The agent is to handle business on behalf of the enterprise, not to buy out the enterprise's products, but to give a quota to the manufacturer. The ownership of goods belongs to the manufacturer, not the merchant. They also do not use their own products, but sell them on behalf of enterprises. Therefore, "agent" generally refers to the business unit that earns enterprise agency commission.

　　 Franchisees have more advantages than agents

Just Clothing industry For example, franchisees have more advantages than agents in the following aspects:

1. Source of goods: The clothing franchise stores are directly supplied by the manufacturers, and the products are more complete. As long as the manufacturers have them, they will give them to the clothing franchisees, because the manufacturers also hope that the clothing franchisees will purchase more goods, and only when they purchase more can they realize their profits. However, traditional clothing agents only focus on a few or a dozen models of the manufacturer, and it is impossible to purchase all the goods of the manufacturer. Because the more agents purchase, the greater their inventory pressure and the more difficult their operating funds are. Instead, it is better to focus on a few models.

2. Support and policy. It can be said that "the sky is high and the emperor is far away", and the manufacturer can't manage it! Now, the policy of clothing franchisees is obviously different after they directly cooperate with manufacturers. You may want to understand it. Why does a clothing agent make many brands? They often ask each manufacturer for policies under the pretext of supporting the terminal. As a result, they fatten themselves and lose the terminal dealers who take the goods below.

3. Operational strength: Over the years, we have visited many large and small cities, and clothing agents in all provinces and regions have represented many brands. Chongqing has one of the most excellent clothing agents who has done almost 100 brands. Think about it, how can clothing agents have such great financial strength? How much money is allocated to each brand? You said that he was rich, then I asked you why he was so rich not to open a factory? Is it much better to be a national market than a Chongqing market? Does he have more money but don't want to earn it? The typical "one foot on more than one boat", but the results are not good at several ends, such as this situation can be many.

　　4、 brand Image and regional protection: Traditional clothing agents rent a stall in the large wholesale market, and then act as agents for many brands to do wholesale. As long as the following terminal merchants go to pick up the goods, they will strongly recommend all their brands. In this way, those stores will become full grocery stores. What's more, the stores will certainly bargain with each other, so your profits will not be guaranteed. From a professional point of view, there is no regional protection system for clothing agents, because each province and region itself is only so large, and once it is protected, clothing agents will be miserable, because clothing agents mainly rely on quantity, and manufacturers sign with them first. If they cannot measure, manufacturers will cancel their clothing agency qualification, and there is no rebate support; However, the clothing franchise stores directly developed by the manufacturers are different. They have a regional protection system, and the price is uniform. They will not haggle over prices. The stores only make single brand products, and the image is uniform, so they tend to become better and better.

5. Sharing of resources: Generally speaking, every manufacturer will invite professional managers to "trade" in the national market. These professional managers are knowledgeable, experienced, and the company's decision-makers are far sighted. Their perspective on problems is completely different from that of clothing agents. They are considerate in every detail and compare brands well. The national market is so large that they can see clearly which clothing franchise store has developed under their eyes. Therefore, from the time when clothing franchisees choose stores, they will carefully evaluate and share the successful experience with all clothing franchisees.

6. Logistics problem: Many people think that it is convenient to pick up goods from local clothing agents. At that time, this was a wrong understanding, because the logistics is too developed now. Road, railway and air express are all point to point delivery. Besides, the manufacturer depends on you to make money, so he can't delay your sales opportunity. Clothing agents are often fooling you by advocating the convenience of taking goods in front of you.