Clothing Distributors, Distributors, Wholesalers, Distributors, Retailers, Franchisees, Basic Concepts

Agents, wholesalers, distributors, retailers, franchisees and franchised stores are all intermediaries of the channel.

Distributor: having the actual ownership of the product and gaining profits through its own business.

Distribution refers to the purchase of goods from enterprises. They buy goods not for their own use, but sell them by turns. For them, they are only passing by hand and selling again, and they are concerned about the spread, not the actual price.

Instead of selling on credit, they received money.

This business refers to a businessman, that is, a business unit.

Therefore, "distributors" are generally enterprises.

Distributor is divided into general distributor and special distributor.

The former has no restrictions, while the latter has special agreements with agents or manufacturers in terms of sales, product prices, advertising and so on.

No ownership of goods, only to facilitate pactions, and earn commission from them.

An agent is a company that is authorized by the manufacturer to sell the product in a certain area during the sales process.

Agents are quite different from dealers.

The agent is to manage the business on behalf of the enterprise, not to buy the product of the enterprise, but to give the manufacturer a quota of business behavior. The ownership of the goods belongs to the manufacturer, not the merchant.

They do not sell products themselves, but instead sell them on behalf of enterprises.

The establishment of agents can share the risk of manufacturers, so that manufacturers and agents can jointly pull the market, thereby reducing the risk of business.

It is divided into global agents, regional, national, provincial, county and regional agents.

Agents, exclusive agents, and so on, all the agents have corresponding privileges, the agency level is low in principle by the higher level agents management.

The larger the agency, the higher the conditions, such as agency costs, agency margin, sales agents, etc.

An agent is a channel maintainer with management functions. Besides business management, agents have various functions such as brand management, promotion management, service docking, and financial management.

Agency system and distribution system can also penetrate each other.

At present, the management of agents and distributors mainly focuses on the management of prices and supply sources, and provides some support for personnel training and advertising.

It is rare for enterprises or industries to earn profits by acting solely on the basis of agency behavior, and the scope of their business can hardly be represented as agency mode. A typical intermediary company (industry), which is responsible for the sale of housing, is the main profit mode of which is to obtain Commission (Agency fee) by selling houses for others, but sometimes the intermediary companies will buy and sell the houses with appropriate prices.

Wholesaler: the concept of wholesaler is a way of calling businessmen before.

As the name suggests, wholesale is a batch of incoming goods, and then a batch of land.

It can be seen that there is no plan for such a business, just a concept of goods trading, and less management and control.

Therefore, wholesalers usually use traders who have no sense of service terminals.

Distributors: distribution and wholesale are relative.

With the lag of wholesale concept, the concept of distribution appears.

That is to sell separately.

It can be seen that in the process of selling, the situation of the next family has been taken into account, not selling blindly, but selling it in a planned way, so the distributor is usually used to have a sense of service terminal consciousness.

Retailers: retail sales are sold one by one, instead of selling in batches as wholesalers do.

So "retailers" are usually used for shops and shops.

Franchisee: both manufacturers and agents can set up franchisees.

Manufacturers usually set up several franchisees in each city or region, and agents can also set up several franchisees in a certain area.

A private store, an authorized store, a monopoly store

In contrast, it is a shop. Authorized stores can be authorized dealers, authorized stores, authorized franchisees, or other kinds of authorized stores.

The dealer's authorized store is the dealer's own business, and the person in charge of the business license writes the dealer's shop.

On the issue of self run stores and franchisees, enterprises usually build their own brand image with proprietary chain stores, expand their market share with franchised chains, and strengthen the control power of chain networks.

Franchised stores can be self owned stores, franchised stores, agency stores, and distribution stores.