Window Display Skills Of Brand Clothing Management

Window is a window to display the brand image, and also an important channel to deliver new products and promote the theme.

People's understanding of objective things depends on 70% of their vision and 20% of their hearing.

Display window

It can mobilize the visual nerve of consumers to the best extent, and achieve the purpose of inducing and guiding consumers to buy.

As someone has said, "let customers' eyes stay in the shop window for 5 seconds, and you get twice the chance of a competitive brand".

Good window display not only has an immediate effect on improving store sales performance, but also gives a very intuitive impression of the overall image of the brand.

It is important that the windows should be echoed inside and outside, and the model must be uniform.

Do not display the clothes with broken color codes in the display window, so as not to mislead consumers and affect the sale of other goods, resulting in waste of resources.

As a brand clothing operator, we should pay more attention to window display and spend more time to create a beautiful home with brand display.

The synthesis is a comprehensive display of many irrelevant commodities in a window to form a complete window advertisement.

Because of the great differences between products, we must be careful when designing, and do not make them look cluttered.

There are three comprehensive display methods: horizontal, vertical and unit display.

For example, the display of wedding articles with "wedding articles" as the contents.

The window is arranged as a wedding scene. The whole display is decorated with red as the keynote, and a "word" is decorated in the center of the window, so that bedding, furniture, household appliances, glassware, clothing, shoes and caps, and general merchandise can be displayed together.

Some goods can be configured in a symmetrical form.

This window list is not directly related to commodities, irrespective of each other, but it can link them up under a certain topic and give people Lenovo and stimulate new desire to buy.

The system display method generally requires larger window area, and can be displayed in a display window according to different standards of merchandise.

It can be specifically divided into homogeneous, homogeneous, different types, similar, different quality, different quality goods display windows.

The enclosed window display adopts the scene design.

The medium and high power spotlights are used on the top and side of the window, and the non poly warm lighting is used on the background. The whole lighting system gives the windows a gentle warm tone.

Hanging curtains, wooden lockers, table lamps, books, red wine and premium carpet on the ground create a warm living environment.

Two female models leaned over the cupboard, and the other sat on the chair, using a very comfortable and lazy posture.

Thus, a scene is set up in front of customers: 10 at night, two girls with cultural accomplishment and quality of life, chatting at home in a comfortable environment.

And what they wear is brand clothes.

Semi closed window display is achieved through incomplete separation of backplanes.

A large number of spotlights at the top and sides and the background of the non union lighting, so that the whole bright light.

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Similarly, this is also a bedroom scene, a picture frame of a galloping horse, a pile of books, a man's shirt stacked on the ground, and a national decoration drum, which reflects the unusual taste of this man in his hands: a man of high vision, fond of reading, and eager to travel.

The visual space on the back side of the backboard left behind the shop is just the locker for this room.

The style of clothes in the locker can be echoed with the clothes worn by men.

This form of echoing makes customers unconsciously want to enter the store and come to the locker.