Implementing Social Responsibility Puma Shoe Industry To Enhance "Moral Production"

Puma shoe industry

The first sustainable retail store in Bangalore, which covers an area of 800 square meters, opened recently.

The store's building materials come from local environmental protection materials, and adopt innovative design and technology to ensure maximum energy savings.

It is worth mentioning that the store uses a variety of ways to produce natural cooling effect, including the high insulation material of the building's shell, the groove structure between the first and second floors, the underground radiator and the Roof garden, etc., so that the room temperature can be maintained at 24 degrees Celsius throughout the year without the use of air-conditioning.

The unique lighting design of the shop allows more than 90% of the space in the building to depend on natural light in the daytime.

For other electricity demand, 100% uses solar energy, and its photoelectric equipment can be used for 10384kwh energy every year.

The merchandise sold in the store is also consistent with sustainable themes, including organic cotton products and Puma's "wilderness series", which are mainly environmentally friendly materials, garments, shoes and accessories made in Kenya.

Although Puma has lost its sales performance against Nike and Adidas, its performance in the field of corporate social responsibility has been overwhelming.

EIRIS, a global investment agency specializing in sustainable development, is quite interested in its evaluation. "Despite the fact that Puma is enjoying an excellent environmental record in a highly human rights infringement industry, its supply chain labor standards have also improved."

Last July, the company said it would eliminate all toxic chemicals in the whole production cycle of product production in 2020.

Puma is also the first to launch the corporate environmental profit and loss account in the world, announces its water consumption, the greenhouse gas emissions generated and the total economic output resulting from its production.

This is undoubtedly admirable compared with those clothing companies that have frequently seen newspapers before.

The environmental protection package Clever Little Bag, which won the Dieline packaging design competition, is especially able to reflect its sustainable strategy.

The project cycle lasted for 21 months. After considering more than 2000 ideas and making more than 40 models, Puma and the designer concluded that we didn't need shoeboxes at all.

The revolutionary packaging made of a cardboard and a cloth bag not only saved a lot of paper and energy for Puma, but also set a benchmark for the whole industry.

As for why Puma's first global sustainable retail store will be chosen in Bangalore, India, the logic is clear: Puma's sales in Europe and the US in recent years are relatively weak, and India is one of the most robust market for its growth.

Puma is ambitious to make a difference in India this year. It plans to increase more than 100 new stores and occupy 30% of the sports apparel retail market in the country.

Bangalore, which has the reputation of "India Silicon Valley", is known as the richest, most fashionable and dynamic city in India.

On the one hand, Puma is determined to pay more attention to performance. On the other hand, it is also going farther and farther on the road of sustainability.

It is reported that Puma is trying to use old shoes as

Make new shoes or other products.

They also intend to stop using leather in the production of football shoes and tennis shoes, and introduce the first pair of degradable shoes to the market.

It is expected that while Puma is fulfilling its corporate social responsibility, it will increasingly resonate with the rising "moral consumer" group, which is what we want to see.