What Is Clothing Display Window?

We can take display The following are summarized as follows:

　　 Art + technology + management = display

Art refers to the ability of Chen Li to create aesthetic feeling. Technology means that he needs professional display skills to display goods, and the last management is to unify the image of all brand shops.

Therefore, the definition of display should be: Taking the brand positioning as the core, using various display techniques combined with various visual elements of the store, presenting the characteristics, styles and concepts of the merchandise to the consumers of all the brands in the art way, so as to enhance the added value of the products and achieve a means of promoting sales and spreading the brand reputation.

What we should emphasize here is "how can consumers be shown to all stores", which must be managed. The management of the display department is not the same as the management of other departments. Managers need not only to understand management knowledge, but also to have familiarity with and understanding of display skills and display knowledge. He is a comprehensive discipline. His characteristic is that he covers a wide range of knowledge: including color science, display technology, human engineering, customer psychology, marketing, visual arts, graphic and space design.

　　 Display must be started from the source:

Some enterprises also attach great importance to display, but they often work hard for a long time. In my opinion, to solve the fundamental problem of display, we should first start with three sources that affect the source of display. The three sources are: product, store design and sales analysis.

Products: clothing products are eventually sold in stores. A mature fashion designer must understand the status of the terminal. Chen Li Shi Take part in product planning together. Only in this way can we combine the product and display together organically.

Store planning: in the stage of shop design, Chen Li should communicate with shop designers in advance, especially the store line planning, lighting planning, prop configuration, etc. reasonable and good stores are the foundation for doing well the display work.

Sales analysis: there are two purposes: one is to maintain image, the other is to promote sales; and the two is to promote sales. Chen Li sells goods in the store, so we must have a comprehensive understanding of the sales situation of goods, whether the goods are short of color or broken code, and the top 20 of weekly, monthly sales and the top 20 of the unsalable ones. First, we must make an understanding before the display. According to the sales situation of store goods, we must do a display. A qualified teacher must do so, otherwise, the sales department will not be able to cooperate or understand.

At present, some visionary clothing enterprises are building a benign interactive way of work, so that Chen Li and fashion designers can communicate with each other during the development of the products. Chen Li and shop designers communicate with each other when they design shops. Chen Li and marketers communicate with each other in the process of product sales, so that clothing designers, shop designers and marketers can understand the display, so that Chen can participate in product research and development, shop planning and sales analysis. Only in this way can we solve the problem of display work getting narrower and narrower, and showing the main theme and design theme from the source, and fundamentally solve the display problem.

With the domestic clothing The brand awareness of enterprises has been strengthened. But it is still a goal that we constantly strive to explore and integrate the display into the brand planning so as to make the exhibition and brand system interact with each other and establish a brand featured display language.