Ningbo Local Women'S Wear Brand

Ningbo women's clothing brand is not well-known.

All said

It's a big men's clothing market. In fact, over the years, through the OEM processing of domestic and foreign brands, the output, production capacity and sales volume of Ningbo women's clothing exceeded men's wear.

Zhang Xiaofeng, Secretary General of the city garment industry association, said that more than half of the more than 3000 clothing companies in the city were doing women's clothing, but the popularity of Ningbo women's clothing brands was not very loud.

Such as the "de Ma Na" and "33Layer" of the Bo Yang Group, the "beauty lions" under the Luo Meng group, and the brand of "Shanshan dress" and "FLRS" under the Shanshan Group, few people know that they are "famous."

In the face of the strong men's wear brand, many garment enterprises in our city are far from enough concerned about the brand of women's wear.

Zhang Xiaofeng believes that men's clothing production has a relatively simple and large number of characteristics, and women's clothing production batch, style and color, so that enterprises should be changed to women's clothing production, more difficult.

In some enterprises, since men's clothing can meet the expected profit targets and have a reputation, why do they produce small batch and tedious women's clothes? Many reasons lead to the weak voice of women's clothing brand in Ningbo.

In September this year, Ningbo Huayi apparel Co., Ltd., which had been struggling in the field of foreign trade, suddenly changed its face and renamed Huayi fig group. Huayi clothing became a subsidiary of the group company.

"We are going to stage a high-level women's wear Conference on this clothing festival, and have done 15 years of OEM for others, so long as we want to fight our brand."

Shi Yun, chairman of the group, told reporters that fig will continue to "repair both inside and outside" and walk on two legs with foreign trade and its own brand, and is ready to expand at the speed of more than 20 stores every year.

In order to meet the needs of the domestic market, the company's new production base in Jiujiang, Jiangxi has been put into operation this year.

Huayi

This is not an isolated case.

According to the reporter, there are many garment enterprises that made OEM before in Ningbo.

In 2004, Ningbo Textile Import And Export Co, which has been engaged in foreign trade, launched the "Yi Si Kai Kai" women's wear.

Peng Liping, manager of the Ministry of internal trade, said that the company has opened several stores in the whole province, and the stores in Nanjing and Fuzhou will be opened in the second half of the year.

Ningbo's earlier local women's clothing brand "Xian Dian" is positioned as a flexible woman's dress, which is exactly the same as that of the Hangzhou style clothing, such as "autumn and water people", "all over the place" and "Jiangnan cloth dress".

DENCO apparel company also launched LOVESACHET brand with French companies.

It is understood that today there are no fewer than 50 women's clothing brands in Ningbo.

Women's wear brand to improve design ability

Zhang Xiaofeng believes that compared to men's clothing, the value of women's clothing is more reflected in fashion and design, and requires more intellectual input.

Women's clothing has a fast updating speed, for example, Taiping bird will launch more than 3000 single products a year, with an average of more than 200 new styles appearing on the market every month.

But at present, Ningbo women's clothing is also facing the problems of imperfect industrial chain, lack of designers and management personnel, and high cost of clothing.

Xiang Jiangpeng, deputy general manager of Bo Yang clothing company, thinks that design is the soul of women's clothing. Ningbo women's clothing should improve their ability of independent design and development, and inject more personalized and fashionable elements into the brand. At the same time, we should change the current situation of small and small businesses, develop the regulatory model enterprises, and dare to compete with their brands in the first tier cities.

Zhang Xiaofeng said that some shopping malls in Ningbo started from their own sales and tended to be more inclined to foreign brands when entering the field.

"If you can't see the shadow of the local brand in the large shopping malls in Ningbo, it will eventually lead to the collective fall of Ningbo women's clothing."

He suggested that local shopping malls should increase their support for local brands.