Brand Culture Breaks Through The Market

It was founded in 1927.

After a century of dust and dust, the one hundred year old brand established its unique way of operation through its good corporate image and profound corporate culture.

In 2003, Heng Yuan Xiang started three major plates: knitting, clothing and home textiles. Under the jurisdiction of more than ten subsidiaries, more than 100 factories and more than 4000 licensed sales outlets, the "famous sheep culture" has been spread to the extreme.

hyz

The Ministry of business has inherited the deep accumulation of Heng Yuan Xiang in the knitting wool textile industry, and has carried out business process reengineering on this basis, reorganized the Heng Yuan Xiang wool knitting company, the clothing company and the hosiery company, and gathered the superior strength, and concentrated on the research and development and popularization of the major knitting products.

Since its establishment, the Ministry of Commerce has adhered to the business philosophy of "starting with consumers and ending with consumers", aiming at establishing a "center, a system" as a long-term development goal: product development and promotion centers around "meeting and developing consumer needs"; and establishing a comprehensive, three-dimensional customer service system before, during, after and after sale.

The Ministry of management has optimized and integrated products such as cardigan, underwear, socks and so on by integrating advantages, constructing value network and co operating and developing.

Products are the core expertise to drive nearly 100 product development strategies. Through the research and integration of the sales network, more than 5000 franchised sales counters and exclusive image shops have been built in the whole country, and a strong dealer team has been built. Quality control is required to ensure that the factories in the alliance are managed and managed according to the "5S" management mode and the ISO9002 quality system standard to ensure product quality.

Heng Yuan Xiang has accumulated a profound brand culture after hundreds of years of weathered frost. This is our biggest intangible asset. The knitting department is firmly committed to inheriting and developing Heng Yuan Xiang's brand culture, focusing on the maintenance and promotion of the brand.

In 2003, at the beginning of the establishment of the Department, we invested 1 million. We asked professional advertising companies to design a brand new VI image, set up the VI standard of knitting stores and counters, conduct training and standardize the service quality of salesmen, and strive to interpret the unique connotation of Heng Yuan Xiang brand in all directions.

With the continuous progress of society, the competitive format of enterprises is constantly changing. Ren Luhai, general manager of knitting department, often said: "the competition of enterprises in the future will not be" big eat little ", but" fast food slow ", so enterprises should have keen market awareness and adaptability.

Our division attaches great importance to the establishment of a flat management platform, with an independent marketing department and product department. It always develops and promotes products around the market demand, striving to become a modern enterprise with smooth information, quick action, advocating human nature management and strengthening brand management, and injecting more new vitality into Hengyuan Xiang's one hundred year old enterprises.

History has opened up a new page. Heng Yuan Xiang knitting people will always adhere to the "constant pursuit of excellence, always strive for the first" of the same faith, committed to create a more noble quality of clothing for consumers, creating a new era of knitting business.