• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Unique Style Of Dress

    2012/9/15 16:47:00 34

    ZaraUnique CharmClothing

     

        Isla Global layout plan


    Today, Isla, 42, hopes to open more than one branch every day in the next few years, so that by 2009, the number of branches will increase from 4000 to 4000 in 2800. From Bangkok to Tokyo, Zara has opened about 40 branches, and the first shop in Shanghai opened early this year.


    In the US, Zara plans to double the number of franchised stores by 2009, more than 50, and is concentrated in coastal areas. "Pushing too fast?" Isla thought it was sheer nonsense. "We believe that such a pace can be maintained in the context of ensuring profits."


    One thing is certain: the company's performance has left a deep impression on people. Since 2000, sales and profits of Inditex have increased to three times, and the number of eight brand chain stores has doubled. Among them, Zara is the largest, accounting for 2/3 of total profits. )


    With its extremely dangerous expansion activities, Zara has increasingly threatened its competitors, such as Gap (NYSE Code: GPS) and Sweden H&M Hennes&Mauritz.Gap, which have more stores and higher sales - US $16 billion, but the profit margin of Zara16.2% is far higher than that of Gap's 10.9%..


    Although H&M's sales and revenues slightly win and its profit margin is higher (21.5%), it only involves 22 countries, and can not match Zara's response to the latest trend. "No one can match the speed of Zara." Creadon, chairman of London brand consultancy, said.


       Zara We must keep pace with the changing supply of new fashions, which means an impact on the proper balance between mobility and cost. So when competitors bought in Asia, Zara produced 12 of its most fashionable items in its own Spanish factories, accounting for half of all the goods. The longer shelf life such as T-shirts is exported to low-end manufacturers, mainly in Asia and Turkey.


       Create uniqueness


    Zara is successful by breaking all retail rules. For most clothing stores, the worst selling goods mean a disaster, but Zara encourages temporary shortages so that their products are unique.


    "We don't want everyone to wear the same clothes." Isla said. With two replenishment of new products a week, the company makes the habit of visiting customers frequently. "If you see a garment but don't buy it, forget it. Don't expect to come back later, because you can't buy it later." Cueto, a 23 year old student in Barcelona, said.


    In addition, abandoned guidance. Trend The idea is that Zara prefers to follow the trend. Its goal is to enable customers to buy multiple garments at affordable prices. Zara launched 20000 single products last year, about three times that of Gap. Dana Catok, 25, an executive assistant at the Zara store in Fifth Avenue, New York, said: "in Gap shops, everything is the same."


    "In the end, you will never wear the same clothes as others." This is the common aspiration of people all over the world who admire Zara. Marie, a 34 year old architect, is also a frequent visitor to Madrid Zara.


    Zara never needs to collaborate with designer, nor does it cost millions of dollars to launch an advertising campaign. Instead, it builds its own stores through its large and minimal stores and clothing inspired by sidewalks. brand 。 Isla thinks, "our store is the best advertisement. Our savings can be spent on the top location. "


    Zara shops are located on the most expensive streets in the world: Fifth Avenue, Tokyo Ginza, Rome, Paris and Champs Elysees street.


    In Galicia, Arteixo, a town with only 25000 people, is located at the headquarters of Zara, and the center of Zara is a hall with an area of 11000 square feet. There, hundreds of designers, purchasers and product planners work in a consistent team, completing all the company's design, sales and half production. Concentrated behavior enables Zara to take a woman's dress, shirt or coat from the drawing board onto shelves in only two weeks, shorter than 1/4 of the industry's average time.


    Resolving expansion risks


    However, the cost of the expansion is also obvious. Zara risks going deeper into the broader market, risking its loss of speed advantage.


    Because Zara takes the responsibility of globalization on its own, and sells goods from Spain to everywhere, regardless of origin. Replenishment of goods two times a week worldwide will become increasingly complex and costly.


    The tension has begun to appear: the cost is rising, while the growth rate of the same branch sales is slowing down. Compared to 9% in 2004, the profit growth rate of the branch that opened for more than two years last year was 5%.. "The farther away from Spain, the less competitive they are," said a Harvard Business School professor. "As long as Zara has a production and sales base, its mode will be restricted to some extent."


    So far, the company has raised prices to offset problems arising from being away from headquarters. For example, according to the number of "Lehman Brothers" (New York stock exchange code: LEH) estimated by securities brokers, the price of Zara in the United States is higher than that in Spain by 65%.


    But for Zara, tight control makes it one step ahead of its competitors. "We have strong adaptability," Isla said. "At the beginning of each quarter, we guarantee that the purchase volume is at a low level, so that we can respond quickly when the new trend is highlighted."


    This response is obviously manifested in Zara's grasp of the tidal current index.

    • Related reading

    Global Fashion Retail Chain Giant'S Way Of Doing Business

    Industry elite
    |
    2012/9/15 16:31:00
    12

    Semir Brand Clothing Agents Make Money

    Industry elite
    |
    2012/9/13 12:54:00
    13

    Successful Fashion Shop Model

    Industry elite
    |
    2012/8/5 11:06:00
    18

    Exclusive Interview With Man Weiss Kay, President Of Beijing Apparel, Wu Zhiyong

    Industry elite
    |
    2012/8/3 22:17:00
    26

    Designer Praba Golon

    Industry elite
    |
    2012/7/21 8:44:00
    10
    Read the next article

    How To Adjust The Needle Spacing Of The Old Round Nose Lock Machine

    Many old round keyhole machines have too many needles, and too many needles often fail to achieve the desired results. How to adjust the needle spacing of the old round eye lock machine is a problem that many workers need to solve.

    主站蜘蛛池模板: wwwxxx国产| 九九视频九九热| 亚洲а∨精品天堂在线| 久久久久久国产精品三级| 91成人试看福利体验区| 添bbb免费观看高清视频| 日本边添边摸边做边爱喷水| 国产激情视频一区二区三区 | 免费国产精品视频| 久久精品无码一区二区三区| 好吊色青青青国产在线观看| 最新国产精品拍自在线播放| 国产成人免费手机在线观看视频| 亚洲精品美女久久久久99| 中文字幕在线观看第二页| 五月婷婷在线视频| 最刺激黄a大片免费观看下截| 成人免费高清完整版在线观看| 国产成人无码精品一区在线观看| 亚洲熟妇av一区二区三区宅男| 久久国产精品99精品国产| 青青草原1769久久免费播放| 欧美bbbbxxxx| 国产成人久久av免费| 亚洲六月丁香婷婷综合| 97国产精品视频观看一| 欧美成人免费全部观看在线看 | 国产三级在线观看完整版| 丰满少妇被猛烈进入无码| 青青青在线观看视频免费播放| 欧美e片成人在线播放乱妇| 国产在线精品一区二区不卡| 久久―日本道色综合久久| 精品人妻少妇嫩草AV无码专区 | 人妖在线精品一区二区三区| 欧美无人区码卡二卡3卡4免费| 天天做天天爱夜夜爽毛片毛片| 国产午夜亚洲精品不卡免下载| 亚洲一级片免费看| 这里只有精品网| 日本电影和嫒子同居日子 |