VERSACE Brand Success

Sexy, in short, is a woman's strong attraction and aggression to a man by exposing some parts of his body and colorful colors.

Sensibility is to make women more attractive.

This is also my new philosophy of design, creating a dress that makes women feel safe, making women more like themselves.

Black

She is very familiar. She has appeared in this fashion for many times at the curtain call of fashion show.

Donatella is much smaller than she imagined. Keeping a good figure makes it hard to see that she is a 20 year old girl and a 15 year old boy's mother.

Her trip to Beijing has only arranged three exclusive interviews, and this reporter is the last one.

Two hours of news conference and two exclusive interviews made her show some fatigue. She lit a cigarette and leaned back on her chair.

When the reporter asked, "can we start," she immediately smoked two cigarettes and sat up straight and returned to professional concentration.

Q: please compare the similarities and differences between the current VERSACE and GianniVersace era.

What impact did GianniVersace have on you? How did you build your own personal style?

Answer:

The core idea of the brand has not changed, but I have my own philosophy as a woman.

My brother is the greatest man. No language can express my respect for him.

Today's VERSACE fashion keeps the essence of Gian-niVersace - the sexy road of wisdom, gorgeous colors, smooth lines, Italian luxury and elegance.

My philosophy is to be loyal to myself and innovate constantly.

The biggest difference is that in the past, VERSACE was known for its bold display of female figures. Today it has evolved into the use of high quality fabrics and simple lines to highlight the feminine charm and sexuality.

The beauty of clothing is in form and not in details, nor in simplicity. The latest definition of luxury is perfect size and tailoring.

Q: it has been reported that after you took over VER-SACE, "sensibility is beyond sexy". Do you think so? How do you understand "sexy" and "sensibility"?

Answer: actually, today's "sexy" is different from the previous "sexy".

Previously, sexy is the more you do, the better.

Now, sexy doesn't show too much. It's how to properly expose the best part of a woman's body. Just like our cocktail series this year, silk fabrics and exquisite tailoring are very good for women's sexuality.

Sexy, in short, is a woman's strong attraction and aggression to a man by exposing some parts of his body and colorful colors.

Sensibility is to make women more attractive.

This is also my new philosophy of design, creating a dress that makes women feel safe, making women more like themselves.

A woman who knows how to love herself can get a man's true love.

Q: you come to China to explain your importance to the Chinese market.

Why does China attract you? What will you attract to the Chinese people?

A: I have always liked China, and I have often studied this country.

This is a very interesting country I have seen with my own eyes. This is a very interesting country. It is full of contrast and creativity and vitality. These will be the source of my inspiration.

I will introduce VERSACE from Jeans series to Ate-lierVersace advanced clothing series and introduce more stores in China.

Q: Chinese tradition is implicit and low-key. VERSACE's style is luxury and publicity. Do you think the two can be integrated?

A: as I mentioned before, VER-SACE is becoming more simple and simple. I believe this is not a problem.

Q: GiorgioArmani came to China the year before last. Prada held a skirt show last year in Shanghai. Last month, the classic red dress exhibition of Valentino was held at the Beijing Museum of art in China. Now you are also in China.

Does this mean that "made in Italy" will take China as the most important market in the future?

A: of course.

Our survey and analysis materials show that China and Asia will be our most important markets.

VERSACE group is the first fashion brand to open a hotel. The first PalazzoVersace hotel opened in September 2000 at the Gold Coast in Australia. The second will also be opened in Dubai in 2008.

We have planned to open third hotels in Asia.

Q: who are the most impressive Chinese people?

Answer: Ang Lee.

He is a very good and sensitive person.