Seven Wolves To Be China's "POLO"

Brand has been positioned as a consuming audience with a striving spirit.

Men who have gone through many struggles will dress up their appearance and express their aesthetic values and values with their own way of life and understanding of culture.

The vitality lies in continuous innovation, but those who truly understand the essence of innovation are those who keep thinking.

"Men are more than one side. Which side do you want to show today?" TV advertisements from seven wolves spread their life ideas to "struggling men" and put forward "new culture of men's ethnic groups".

The return of the seven wolves to the true cultural form is also consistent with the consumers' cognition of their own values.

"Men are more than one side" vividly outline the life style of the generation of men. He is no longer a single tough man image, but a real man with flesh and blood. This is the target audience of the seven wolves, which is the charm of the seven wolves brand culture.

Zhou Shaoxiong, the boss of seven wolves, explained the new brand image of the seven wolves.

Since the establishment of the seven wolves, it focuses on creating its own brand, condensing its own values and creating its own brand culture.

With the sensitivity to brand management and the perception of fashion and fashion, it shows a keen grasp of market opportunities and a brand new appearance.

Its mature design team has been committed to pmitting the world's popular information to consumers and creating a brand personality characterized by unity, self-confidence and innovation.

At the same time, the seven wolves also strive to absorb rich elements of Chinese culture as an inspiration for innovation and integrate it with the world trend.

"Connecting the world to China and linking China to the world", shaping the brand's own value orientation and brand personality is the core of the seven wolves brand strategy.

During the ten years of growing up with China International Fashion Week, the seven wolves are constantly enriching and improving their brand connotation along with the social trend.

Before the seven wolves, the image of a man who was brave, struggling and brave was not enough to show all the living conditions of modern men.

Men are passionate in their lives, caring for their families, loving to their loved ones, and caring for their children. These are the real faces of real men's lives.

In recent years, in the process of launching more innovative products, the seven wolves are more humane care for consumers, and focus on improving the actual demand of consumers.

The seven wolves have begun to turn to a more realistic modern man's life form from the angle of wolf culture and vigorous efforts.

The return of the seven wolves to the true cultural form is also in keeping with the cognitive process of consumers' own values.

The seven wolves have grasped the correct aesthetic values in the extension of brand culture.

Today, China International Fashion Week is standing in another ten year's new starting point. The seven wolves also enter the fourth "Five Year Plan".

The growth of the brand of the seven wolves will also enter another fast developing "fast lane".

The seven wolves will always be the "China POLO" as their way forward.

The seven wolves are becoming increasingly broad product lines.

The diversification of products and the construction of large scale warship life hall have fundamentally satisfied the dressing requirements of modern men in different occasions and different mood of life, making seven wolves their "dress consultant".

To become China's "POLO" is not only an external form, but also inherit the "POLO" brand spirit, create a brand image of seven wolves in the eyes of the Chinese people, make the seven wolves the spiritual belief of Chinese men's wear brand, provide men's dress full range of products and professional support, and become the dress consultant for men.

Not only the clothing reflects the life of men, but also the seven wolves at the terminal store, which promotes the new concept of "green store" in the world, and promotes the concept of healthy leisure, return to nature and green environmental protection.

From the decoration of the shop.

The configuration of the props, the color of the light, the display of the shop's products, the creation of the music atmosphere and the service of shopping guide show the green concept of nature, comfort and return to nature everywhere.

We feel the cultural connotation of the "wolf" brand from the selling place of seven wolves, from the sale terminals of the seven wolves.

Zhou Shaoxiong said, as a brand, it has a positioning, now as a product, it should not only sell products, it should give products more meaning.

As far as the positioning of the seven wolves is concerned, it is believed that the added value to consumers is the value of culture.

If a brand is to last for a long time, there should be more additional elements on the whole cultural level, so that when people choose it, they agree with their values.

For men's fashion, Zhou Shaoxiong expressed his own view: I think fashion is a popular fashion for fashion trends and things, or a trend of the public.

Clothing is about comfort. It's color. People think of clothes as second skins. I think men are the same.

You wear the symptoms on other occasions to show respect for others. Your leisure activities should reflect your vitality. So different people have different aesthetic standards. Maybe they choose different orientations for clothes. They may be simple and elegant, maybe warm, and may be brightly colored. But the most important thing is the collocation of clothes. The most important thing is the collocation of colors.

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In 2006, the seven wolves boldly broke the dull tone of traditional men's clothing and advocated to render the world colorful. This new product idea broke through tradition.

"Men are more than one side. Which side do you want to show today?" -- one of the series of advertisements of the seven wolf series, which is highly broadcast on CCTV, has touched countless audiences.

It is understood that in the first half of this year, the total sales performance of the seven wolves increased by 56.3% over the same period last year, exceeding the expected plan.

Not long ago, seven wolves released the new products of 2007, which continued to be colorful. The design inspiration was also integrated into the sports elements of grade and leisure, such as sailing and golf, to show the unique skipping and natural return of the seven wolves in spring and summer.

To explore the rich inner world of men through in-depth real male life situations, and to satisfy the spiritual life of men in terms of brand culture and product appeals.

In this regard, Zhou Shaoxiong, general manager of the seven wolves, explained that the design of the new product in 2007 is to further enrich the "wolf culture" and enrich the image of "wolf" from a stronger and vicissitudes of life to better understand the image of life, and to render men to understand all kinds of faces and forms of life, and to try various life experiences through various colors of life.

With the introduction of new products, the seven wolves are also seeking new development in the sales terminal.

It is understood that in 2007, seven wolves plan to open 900 stores nationwide.

The CI design and layout of the terminal store were changed, and seven wolves were changed. According to the location of the products, they were divided into two stores: the red wolf version and the green Wolf version. In 2007, the seven wolves will also set up 9 offices in the whole country to serve and guide the rectification construction of the terminal.

Traditional marketing provides goods, and the extension to them is just after-sale service.

But the answer of the seven wolves is that marketing is not only a product but also a unique attitude and way of life.

The seven wolves to marketing this attitude and way of life, will be in the next two years across the country "seven wolf living hall" was perfectly displayed.

In addition to providing traditional men's wear, there are men's decorations, household items, women's wear, children's wear and other derivative products.

The living room will be a product related to modern men's career, family, leisure and other aspects of life, so as to interpret the true situation of modern male life.

"The seven wolves will not give you simple clothes, but let you know how to dress and how to live.

The future slogan of the seven wolves is "seven wolves, men's image consultant".

Zhou Shaoxiong, general manager of the seven wolves, said.