"China's Original" Brand Road

It has always been a cultural phenomenon.

The history of human clothing is the mark of civilization embodied in the evolution of human civilization.

Some people love to "

"Trivial matter" is a catch phrase, but this little incident has repeatedly caused waves of thought in China's history, and has become the harbinger of the continuous opening of the wisdom of the people, and has become a symbol of the history of world civilization.

From Kang Youwei's invitation to "ban the women to wrap up the fold" and "please break the hair and change clothes easily," to Sun Zhongshan put forward "suitable for health, ease of action, suitable for the economy, the appearance of the" guiding ideology of dress improvement, all of which makes everyone instantly unable to leave.

It became the clarion call for the Chinese nation to get rid of feudal ethics and integrate with modern civilization.

From the Chinese and Western tunic suit to the popular Lenin dress and liberation dress after liberation, there is no lack of a concentrated reflection of the times.

However, with the influx of foreign culture coming into China in the wake of reform and opening up, the concept of "western dress" was once favored.

Some Chinese enterprises have actively catered to this immature consumption concept and launched many fake imported brands. For a variety of reasons, Chinese orthodox dress culture has been gradually forgotten.

Cai Zongmei, chairman of the talent group, told reporters with profound feelings: "from the Chinese silk to the world, to mention the Chinese brand now is not good, there are profound reasons for reflection.

Dressing and wearing a hat is not a trivial matter. It has a bearing on national pride and cultural heritage.

As business owners, it is necessary for us to appeal to Chinese enterprises and social organizations to create a pure Chinese traditional culture atmosphere for our new generation, so that they can feel the great charm of Chinese traditional culture.

He said that "gifted scholars" should use originality to promote the contribution of the whole society to Chinese traditional culture.

Why is it also made in China and labeled with foreign trademarks? Why do we create some brands that are often neglected? To some extent, brand is culture and dressing is culture.

People advocating dresses can not be attributed to worshipping foreigners, but can only explain that China's own brand culture is not popular enough.

Cai Zongmei awakened earlier.

20 years ago, the gifted scholar was born in the hometown of Cai Xiang, the great talent of Song Dynasty, with strong national plot and pure Chinese customs.

Over the years, Cai Zongmei has devoted his whole life to developing his own brand and promoting Chinese traditional culture with practical actions.

The phrase "national is the world" has become a key sentence for us to get out of the cultural convergence. When the clothing industry is no longer the only Western leader, Cai Zongmei, the talented man, has an accurate grasp of the connotation of the clothing culture and the actual action to create the Chinese original brand.

Yang Zi, design director of talent group, told reporters: "with traditional Chinese expression techniques such as printing and embroidery, we can combine fashion simplicity with classical elegantly, pay attention to the combination of Chinese culture and clothing, and pursue exquisite taste in life."

The quintessence and Olympic elements advocated by talented people are beautiful things that can make people feel happy and healthy, promote environmental protection, health and humanity.

Plum blossom, blue and white porcelain, traditional Chinese painting, seal, opera facial makeup...

The history and civilization of the 5000 years from the top up and down are all cultural treasures of talent.

Products may be copied quickly, but when brand culture is integrated into products, the brand will never be duplicated.

As Cai Zongmei said, "it is imperative to take the road of originality in China.

Only by carrying forward the national characteristics well can we truly go to the world!