The Share Of Ruian'S Safety Shoes Exports Ranks First In The Country.

In foreign countries, even if building workers wear a piece of glass, they must wear safety helmets and safety shoes, and at least one pair of safety shoes they wear is from "China Ruian" in three pairs.

Reporters from Ruian yesterday

The Association understands that the safety shoes of Ruian occupy half of the market share of the same products in the country. The export share ranks first among the similar product clusters in China, and has recently won the title of "China Shoes Capital and safety shoes city".

In Ruian, the number of shoe-making enterprises registered by industry and Commerce reached more than 1200, of which more than 600 were regulated, and there were tens of thousands of marketing teams.

Safety shoes as rubber shoes.

After a new main industry, in 2001, only two shoe companies in Ruian "eat crabs", up to now has developed to 42.

Last year, the output of safety shoes in Ruian reached more than 33 million 120 thousand pairs, with a total sales value of about 2 billion 450 million yuan, accounting for about 50% of the market share of similar products in the country.

Most of these products are used for export, with exports exceeding US $350 million.

The gradual improvement of relevant laws and regulations in Europe and the United States has brought tremendous business opportunities to the safety footwear industry in Ruian.

Ruian shoe leather industry association secretary general Chen Zhongwang introduced, according to foreign regulations, safety shoes after 3 months, to re test the safety performance of shoes, if damaged, must be updated.

In recent years, the leading shoe companies such as Ruian Senna group and Rong Guang group have been developing towards high technology, portability, comfort and versatile products. The overwhelming majority of the products conform to the European standard of "special safety, protection and work shoes" and gradually seize the market in Europe, South Africa, the Middle East, South America and Southeast Asia.

In terms of product quality, the export price of the product exceeds US $20, which accounts for about 45% of the total export volume, and some products export unit price is even as high as 50 US dollars.

It is understood that with the continuous improvement of domestic safety production regulations, domestic enterprises' demand for safety shoes has also begun to rise sharply.

Chen Zhongwang disclosed that the annual demand for safety shoes at home and abroad is about 96000000 pairs. After the full exploitation of the domestic market potential, this figure will increase by tens of millions every year.

He said that foreign security shoes manufacturers in Ruian will pay more attention to "flowering inside and outside".

Last month, Ruian successfully passed the appraisal of the expert group of "China Shoes Capital (Ruian) safety shoes famous city", and got another brand name card of footwear after the "China leisure shoes production base" and "China (Ruian) rubber shoes famous city".

In this regard, the vice chairman of the China Leather Association participated in the appraisal.

Xie Rongfang, executive chairman of the shoe leather industry association, said that whether it is a gold card or a silver card, it is the key to continue to improve the grade of safety shoes.

The expert group suggested that Ruian should encourage safety footwear manufacturers to build public technology platforms, focus on upgrading product quality, and inject higher technological content into products.