E-Commerce Price War Fraud Qualitative Punishment Intensity Is Small And Painful

The price war is still continuing: Recently, a promotional advertisement for CEO Ding Donghua's tears has almost occupied the eye-catching position of the outdoor advertising in Yangcheng.

And suning.com and Jingdong are also not to be outdone. The former still promises to pay more than two times the difference between Jingdong and the Jingdong, while the latter has launched a large scale "300 yuan to send 1000 yuan coupons".

。

According to the reporter's understanding, although the "815 price war" of the development and Reform Commission has been characterized as "price fraud", the three big electricity suppliers have collectively acknowledged the mistake, but this has not allowed their price war to end.

In this regard, insiders call for the NDRC to punish the electricity supplier as soon as possible, making mistakes and low cost can not form an effective deterrent and supervision to the electricity supplier.

Punishment is small and no pain.

In response to the widespread response of consumers, "the 815 price war of electricity suppliers is a question of deception and flickering".

Reporters learned that, by the NDRC "qualitative", the three major electricity providers have publicly apologized, and have made a statement of rectification.

Suning.com also compensated the consumers for the price difference between the 815 price wars. The Gome shopping center in Gome was compensated for the consumption of 50 yuan coupons per person during the period.

Jingdong mall has not yet provided any compensation measures.

In addition, reporters also learned that the development and Reform Commission has previously declared that the punishment for "price fraud" has not been issued.

According to the seventh provision of "administrative penalties for price violations", which was implemented in 2010, the following article states: "using false or misleading price means to deceive consumers or other operators to engage in pactions, they shall be ordered to make corrections, confiscate illegal gains, and impose a fine of not more than five times the illegal gains; if there is no illegal gains, they shall be fined not more than fifty thousand yuan but not more than 500 thousand yuan; if the circumstances are serious, they shall be ordered to suspend business for rectification or to be revoked by the administrative organs for Industry and commerce."

However, Hong Shibin, a producer, believes that even if these businesses are fined by hundreds of thousands of dollars, they will not be deterred from them. We must know that this battle of saliva has saved tens of millions of dollars in advertising costs. Maybe before the price war, the big dealers in the electricity industry had already made small calculations for their own cost of mistakes, and the cost of making mistakes was too low.

Suppliers fled in anger.

As the saying goes, "the gods fight, the people suffer", and the electricity supplier war is overwhelmed.

But they dare not speak.

After the development and Reform Commission "qualitative", the suppliers finally broke the silence and came out to blame. There were many indignant exit channels. The famous clothing brand JASONWOOD announced the withdrawal from the Jingdong mall recently. This is a protest against the Jingdong's "buy 300 to send 1000 coupons" activities in September 3rd, requiring the supplier to bear all the costs.

Coincidentally, for the same reason, thousands of paper crane men's clothing, Jingdong's Eve flagship store and Jingdong's flagship flagship store also expressed their refusal to take part in the above activities. After being unreasonably denied by the Jingdong, they did not shrink back. Instead, they refused to take part in activities with various strong reasons such as "system failure" and "warehouse adjustment unable to deliver goods".

The reporter understands, suppliers are not satisfied with not only the above mentioned Jingdong style "overlord clause", but the price war itself, which is so frequent, has already affected the interests of suppliers.

For example, the destruction of the original price system under various kinds of products online, as well as the frenzy of the electricity price war, and the increase of the electricity supplier's crowding out on the suppliers' money, the contradiction between the two sides can be imagined.

In this regard, household appliances such as TCL, Haier, Midea, Changhong and other related business leaders have publicly criticized the above acts of the electricity supplier on micro-blog. The reporter even learned that, as early as the 815 price war of the electricity supplier, a white crocodile came out of the Jingdong because of its dissatisfaction with the Jingdong's "no cost promotion campaign".

"As far as household appliances manufacturers are concerned, the current electricity supplier channels have not yet been large, and their products are still less than 5% of the total sales through the network. Relatively speaking, they are still in a stalemate phase of the game. With the increasing proportion of e-commerce, we believe that the shield will become more and more intense."

Hong Shibin said.

Three electric providers were awarded "three crimes"

A few days ago, the relevant departments of the NDRC, after preliminary investigation, found that there were three major problems in the three e-commerce providers, such as Jingdong mall, suspected of violating the relevant laws and regulations.

The promotional price is higher than the original price.

There is a fictitious original price of electricity supplier, that is, the actual promotional price is higher than the lowest price in the previous 7 days.

Price commitments are not fully fulfilled.

For example, Jingdong promised that its power supply should be lower than that of another electricity supplier, or even say that it should be low by 100%.

Electricity providers only take their own products to participate in parity activities.

It is obviously inappropriate to compare the prices of goods that others do not have.

Related reports

E-commerce legislation is stepping up compensation

"I think after the NDRC decided that the electricity supplier war is a price fraud, whether it should investigate whether they have any unfair competition, and check whether the cost of sales is against the" unfair competition law ".

Liu Buchen, an electrical appliance industry observer, said in an interview with reporters.

According to the reporter, China's network sales of this piece of relevant laws and regulations are still missing.

"In the field of Internet economy, we have not yet formed a sound and effective anti unfair competition legal system, an anti-monopoly legal system, an intellectual property protection system, an economic dispute mediation system and a consumer rights protection system."

Yang Jianzheng, director of policy and Law Committee of China Electronic Commerce Association, told reporters.

However, he said that China is constantly expanding its new legislative field and establishing market rules for e-commerce.

It has been reported that the regulation on the regulation and regulation of online commodity trading and services launched by the State Administration of industry and Commerce has been included in the "two categories of legislation" plan.

The legislation will implement regulations from nine aspects such as market access, credit system construction, consumer rights protection, case jurisdiction, online intellectual property protection, emerging formats, cross border pactions, Internet misconduct, "spike killing" (limited time limit promotion) and other new network behaviors.

For the current stage of supervision, Hong Shibin put forward his own view. He believes that administrative intervention can not solve the problem. The real punishment is in the hands of consumers. "We prefer the" ticket "from the consumers. If everyone is still in the online shopping mall after being overlooked, it will only make the scar forget the pain.